Communications

• Craft effective marketing strategies that align with the company's overall objectives, tailored to the local markets.
• Lead the development and execution of efforts pertaining to local market brand awareness, events, promotions, social media presence, and expanded digital marketing to help drive product sales and increase brand awareness.
• Design marketing strategies for initiatives including recruiting, product launches and campaigns.
• Develop and execute tactics to support the above strategies.
• Track and report on the effectiveness of local marketing initiatives, using data to inform future planning.
• Create and manage marketing and sales materials assuring stakeholder results align with executional KPIs and are within Kemper guidelines.
• Gather and interpret data related to market trends, customer insights, and campaign performance to refine strategies and optimize results.
• Provide research and competitive analysis for the markets we serve to better understand our competitors, customers, and their buying behaviors.
• Foster strong relationships with field agents, customers, and partners to enhance brand presence and strengthen community engagement.
• Provide appropriate sales enablement by understanding the needs of our field partners.
• Oversee the allocation of resources for field marketing activities to ensure efficient and effective spending.
• Maintain a consistent brand message and voice across all communication channels, including digital presence, advertising, promotions, and signage.
• Work across departments (e.g., technical subject-matter experts, business development) to build and execute a cohesive content strategy.
• Oversee the creation, deployment, and promotion of content that aligns with the company's brand and messaging.
• Design an integrated communication strategy to include field, internal, external, and executive.
• Responsible for all field communication.
• Maximize social media communication and mykemper.com in coordination with corporate communications.
• Support Kemper Life company communication, including quarterly Town Halls, weekly and monthly newsletters, leadership messages, and other leader meetings.
• Manage communication for field award/recognition program.
• Guide and develop a team of marketing and communication professionals, fostering a collaborative and innovative environment.
• Support the team to coordinate and track progress of key strategies, initiatives, and projects; ensure key milestones and timeline are met as per strategic agenda opportunities.
• Support the continuous exchange of best practices, learning and information across all teams within Kemper and Kemper Life.
• Coordinate overall Marketing and Communications roadmap, events, and content for Kemper Life.
• Support strengthening relationships with all internal and external partners.
• Develop team through establishing a culture of trust and transparency.
• Enable effective coaching relationships by providing coaching; creating learning opportunities; building competence; exchanging feedback; and advising.

Director, Marketing & Communications

Senior Manager – Innovation, Scientific Communications

Senior Director, Communications & Marketing

Director, Corporate Reputation Communications

Communications Systems Interface Engineer

Chief Communications Officer