Product Operations Manager, Clients
Alcumus
Job Level
Mid-LevelSenior
About the role
- Own Keen’s brand marketing across web, blog, newsletter, LinkedIn, case studies, and events/conferences
- Create compelling case studies and client stories that showcase impact and outcomes
- Drive inbound growth through SEO, client-facing newsletters, and thought leadership content
- Develop a content calendar from scratch and manage Keen’s social presence, including company posts and ghostwriting for leadership
- Oversee sales enablement: sales decks, collateral, one-pagers, and client-facing materials
- Lead employer brand marketing, including candidate newsletter and communications to strengthen the hiring funnel
- Own the Keen website: content updates, campaign alignment, optimization and new page development
- Track and report on marketing KPIs across awareness, leads, and engagement
- Support events and partnerships (universities, industry events, VC/PE partners)
- Write and brief creative for designers and editors, ensuring brand consistency across all outputs
- Operate as both strategist and executor, building systems and driving measurable results across channels
Requirements
- 5+ years of experience in B2B marketing — ideally in professional services, SaaS, or agency environments
- Strong copywriting skills, including case studies, decks, collateral, whitepapers, and executive ghostwriting
- Proven ability to create marketing that drives sales conversations and builds credibility
- Experience running multi-channel campaigns (social, blog, newsletters, events, SEO)
- Proven ability to manage vendors, graphic designers, and video editors
- Strong understanding of B2B marketing (dual audience: clients and candidates)
- Comfortable building processes and reporting systems to measure impact
- Demonstrated ownership of startup, agency, BPO, or B2B marketing channels in a past role
- Hands-on operator with the ability to roll up your sleeves and execute at speed
