Marketing

• Establishes and upholds productive marketing relationships between 2U marketing and partner institutions within an assigned portfolio of standard complexity.
• Determines and executes appropriate cadenced communication plan with school stakeholders to ensure effective and efficient brand stewardship that supports the program’s strategic marketing strategy.
• Engages as a trusted advisor and brand steward with, and for, the partner, leading proactive and productive partner discussions to align objectives, drive growth strategies and create successful outcomes.
• Manages direct, scoped and regular contact with partners to ensure progress against marketing strategies, performance and growth objectives
• Secures partner and/or internal approvals on new projects/initiatives, navigates partner and business requests and feedback, create and manages jira tickets, collaborates on creatives briefs, logs call, meeting and incident reports
• Provides partner with regular performance feedback and reporting
• Goaled with improving/maintaining partner sentiment and increasing go-to-market speed with partner review to support achievement of established business goals.
• Drives marketing narrative with partners and internal stakeholders to support achievement of university and 2U business goals.
• Responsible to monitor and track partner funnel and accountable for funnel performance.
• Proactively engages internal teams and escalates appropriately to address performance and partner concerns as appropriate against 2U business goals.
• Ensures strategic and creative deliverables are aligned with partner brand, strategy and business goals.
• Proactively engage with Marketing Strategy to uncover opportunities, trends and insights by vertical to grow and strengthen strategic marketing approach.
• Works closely and autonomously with each program’s General Manager/Program Management/Director within their portfolio to ensure proper alignment and execution of marketing strategies and program objectives.
• Attend and participate in appropriately cadenced internal meetings (PLTs, etc) and strategy planning.
• Secures approvals on new projects/initiatives, navigates partner and business requests and feedback, create and manages jira tickets, collaborates on creatives briefs, logs call, meeting and incident reports.
• Maintains and keeps current partner specific “playbook” to document and support continuity of historical context, institutional knowledge and partner relationship nuance.
• Collaborates with internal teams to provide necessary context and insight to drive marketing performance strategy.
• Proactively and independently identifies and nurtures growth opportunities with partners and internal stakeholders that advance partner relationship and marketing effectiveness to improve program performance.

Partner Marketing Lead

Marketing Coordinator

Marketing Manager

Part-Time Outbound DM Setter, Marketing Assistant

Senior Linguist, Marketing & Life Sciences, Zulu