Senior Linguist, Marketing & Life Sciences, Zulu
Welocalize
Partner Marketing Lead
2U
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇿🇦 South Africa
Visit company websiteJob Level
Senior
About the role
- Establishes and upholds productive marketing relationships between 2U marketing and partner institutions within an assigned portfolio of standard complexity.
- Determines and executes appropriate cadenced communication plan with school stakeholders to ensure effective and efficient brand stewardship that supports the program’s strategic marketing strategy.
- Engages as a trusted advisor and brand steward with, and for, the partner, leading proactive and productive partner discussions to align objectives, drive growth strategies and create successful outcomes.
- Manages direct, scoped and regular contact with partners to ensure progress against marketing strategies, performance and growth objectives
- Secures partner and/or internal approvals on new projects/initiatives, navigates partner and business requests and feedback, create and manages jira tickets, collaborates on creatives briefs, logs call, meeting and incident reports
- Provides partner with regular performance feedback and reporting
- Goaled with improving/maintaining partner sentiment and increasing go-to-market speed with partner review to support achievement of established business goals.
- Drives marketing narrative with partners and internal stakeholders to support achievement of university and 2U business goals.
- Responsible to monitor and track partner funnel and accountable for funnel performance.
- Proactively engages internal teams and escalates appropriately to address performance and partner concerns as appropriate against 2U business goals.
- Ensures strategic and creative deliverables are aligned with partner brand, strategy and business goals.
- Proactively engage with Marketing Strategy to uncover opportunities, trends and insights by vertical to grow and strengthen strategic marketing approach.
- Works closely and autonomously with each program’s General Manager/Program Management/Director within their portfolio to ensure proper alignment and execution of marketing strategies and program objectives.
- Attend and participate in appropriately cadenced internal meetings (PLTs, etc) and strategy planning.
- Secures approvals on new projects/initiatives, navigates partner and business requests and feedback, create and manages jira tickets, collaborates on creatives briefs, logs call, meeting and incident reports.
- Maintains and keeps current partner specific “playbook” to document and support continuity of historical context, institutional knowledge and partner relationship nuance.
- Collaborates with internal teams to provide necessary context and insight to drive marketing performance strategy.
- Proactively and independently identifies and nurtures growth opportunities with partners and internal stakeholders that advance partner relationship and marketing effectiveness to improve program performance.
Requirements
- 3-5 years as a Account Manager, Marketing Manager, Communications Specialist, Strategist or similar job function, either in agency, educational, digital marketing or corporate setting
- Bachelor's degree required, MBA or similar a plus
- Client facing agency experience highly preferred
Benefits
- 2 complimentary Getsmarter short courses per year
- Subsidised medical aid with Discovery Health Medical Scheme
- 4% 2U contribution towards Discovery Life Pension Fund and Group Risk Benefit
- Employee Assistance Program (EAP)
- Generous leave policy including time off to volunteer for non-profit organization, study leave, sports leave and a company-wide festive season break
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing strategyperformance reportingpartner relationship managementproject managementcommunication planningdata analysiscreative brief collaborationfunnel performance trackingbrand stewardshipgrowth strategy development
Soft skills
interpersonal skillsleadershipproactive engagementcollaborationstrategic thinkingproblem-solvingindependent workeffective communicationrelationship buildingadaptability
Certifications
Bachelor's degreeMBA