Marketing Analyst

• Actively manage the marketing spend for the enterprise programs and 2-3 moderate to high complexity B2C programs
• Use statistics and analytical methods to strategically approach programs within scope
• Define key performance indicators (KPIs) for each campaign, including cost-per-lead (CPL), return on ad spend (ROAS), and lead-to-conversion rates.
• Provide regular reports and analysis to senior leadership, highlighting campaign performance and recommendations for future strategies.
• Develop and execute comprehensive paid media strategies for our enterprise product lines, and B2C product lines, focusing on lead generation, brand awareness, and conversion goals.
• Owns oversight and alignment on investment, revenue, enrollments actuals vs. forecast for the business line, including short term and long term actuals vs goals.
• Develop and execute enhancements that introduce and promote B2B opportunities in our existing funnel.
• Manage B2C strategies and optimize tradeoffs between B2C and B2B opportunities.
• Collaborate with the creative team to develop compelling ad creatives and messaging that resonate with target B2B audiences.
• Conduct in-depth market and competitive research to inform digital media strategies and keep up-to-date with industry trends.
• Oversee the day-to-day management of paid media campaigns, including campaign setup, performance tracking, and reporting.
• Analyze campaign performance metrics, generate insights, and recommend actionable improvements.
• Collaborate with product marketing and sales teams to align digital strategies with sales goals and ensure smooth lead flow.
• Work closely with internal teams, including content, design, and sales, to ensure paid media strategies align with overall marketing goals and business objectives.
• Provide training and support to junior team members or agencies in executing paid media tactics and strategies.

Senior Marketing Analyst, B2B

Director

• Own and deliver on all P&amp;L targets for the edX consumer business, ensuring its growth and success as an integral part of the broader 2U strategy.
• Develop and execute a diverse B2C portfolio strategy for edX, developing and maintaining a range of attractive learning products (by price, time, and credential type) to meet learners at every stage of their career.
• Lead a cross-functional governance team (Product, Marketing, Analytics, etc.) to attract learners to the platform by growing organic traffic/SEO and optimizing paid marketing channels.
• Own the consumer journey, connecting learners to the appropriate solution and leading initiatives to dramatically improve conversion funnels and drive them to purchase.
• Create a long-term relationship with learners to build a loyal customer base and drive repeat purchases. Drive the strategy to launch and scale a competitive consumer subscription offering, increasing learner value and recurring revenue.
• Serve as a key collaborative leader, ensuring constant alignment and successful partnership with cross-functional organizations (Product, Marketing, Partnership Management, B2B Sales, Tech, and Finance) to execute the edX strategy.
• Partner with content acquisition and learning teams to bring more career- and industry-relevant content to the platform.
• Successfully collaborate with the B2B sales organization by instrumenting the edX consumer journey with effective lead-generation strategies to fuel the sales pipeline.
• Work closely with the partnership management team to evolve partner contracts (rev share, platform control) in support of the consumer subscription and growth strategy.
• Champion initiatives to standardize the learner experience and innovate with AI to enhance learner engagement and outcomes.

Executive Director

Architect

• Architect and oversee implementation of Salesforce Agentforce solutions including Service Cloud, Agent Console, Omni-Channel, Voice, Live Agent, and AI-powered automation.
• Translate complex business workflows into scalable, secure, and maintainable Salesforce technical solutions.
• Design and implement intelligent agent systems tailored for Enrollment, Placement, Application, and Student Success teams.
• Leverage Salesforce Data Cloud to create unified learner profiles and power AI-driven recommendations.
• Integrate Einstein features (e.g., Next Best Action, Opportunity Scoring, Case Classification) into student support workflows.
• Design and implement productivity features such as Macros, Quick Text, automated emails, and GPA/activity-based triggers.
• Act as the technical lead for coordination with SI and Salesforce, ensuring solution integrity, timely sign-offs, and delivery alignment throughout the entire project lifecycle.
• Guide sprint demos, participate in gap analysis reviews, and validate user stories and change requests throughout the project lifecycle.
• Ensure compliance with enterprise architecture, data privacy, and internal coding/configuration Standards.
• Provide technical leadership and mentorship to internal Salesforce admins, developers, and analysts.
• Lead technical workshops, architecture reviews, and training sessions for internal teams and stakeholders.
• Support training design and delivery in partnership with change management and end-user enablement teams.

AgentForce Architect

• Develop and refine partner-facing financial models and incentive structures that drive growth and retention across alt-credentials, edX, and degree programs.
• Act as a partner-facing financial expert, engaging directly with university executives—including CFOs and senior administrators—to align budgets, strategies and incentives.
• Work cross-functionally with Product Marketing, FP&A and Program Management to ensure financial models align with 2U’s strategic and financial goals.
• Demonstrate thought leadership in designing and recommending new and innovative revenue models that anticipate and respond to changes in the higher education and edtech landscape.
• Serve as a strategic partner to the Partnerships team, providing guidance, challenge, and support to maximize the impact of partner deals.
• Bring a sales-first mindset, identifying business opportunities that accelerate growth and working to ensure financial incentives enable deal success.
• Champion and defend critical partner deals internally, providing financial storytelling that makes the business case clear to senior leadership and stakeholders.
• Monitor performance of existing incentive structures, iterating as needed to support both short-term wins and long-term strategic outcomes.
• Maintain a deep understanding of partner needs and market trends, ensuring financial models remain competitive and compelling.

Senior Director, Partner Strategy and Development

Marketing

• Establishes and upholds productive marketing relationships between 2U marketing and partner institutions within an assigned portfolio of standard complexity.
• Determines and executes appropriate cadenced communication plan with school stakeholders to ensure effective and efficient brand stewardship that supports the program’s strategic marketing strategy.
• Engages as a trusted advisor and brand steward with, and for, the partner, leading proactive and productive partner discussions to align objectives, drive growth strategies and create successful outcomes.
• Manages direct, scoped and regular contact with partners to ensure progress against marketing strategies, performance and growth objectives
• Secures partner and/or internal approvals on new projects/initiatives, navigates partner and business requests and feedback, create and manages jira tickets, collaborates on creatives briefs, logs call, meeting and incident reports
• Provides partner with regular performance feedback and reporting
• Goaled with improving/maintaining partner sentiment and increasing go-to-market speed with partner review to support achievement of established business goals.
• Drives marketing narrative with partners and internal stakeholders to support achievement of university and 2U business goals.
• Responsible to monitor and track partner funnel and accountable for funnel performance.
• Proactively engages internal teams and escalates appropriately to address performance and partner concerns as appropriate against 2U business goals.
• Ensures strategic and creative deliverables are aligned with partner brand, strategy and business goals.
• Proactively engage with Marketing Strategy to uncover opportunities, trends and insights by vertical to grow and strengthen strategic marketing approach.
• Works closely and autonomously with each program’s General Manager/Program Management/Director within their portfolio to ensure proper alignment and execution of marketing strategies and program objectives.
• Attend and participate in appropriately cadenced internal meetings (PLTs, etc) and strategy planning.
• Secures approvals on new projects/initiatives, navigates partner and business requests and feedback, create and manages jira tickets, collaborates on creatives briefs, logs call, meeting and incident reports.
• Maintains and keeps current partner specific “playbook” to document and support continuity of historical context, institutional knowledge and partner relationship nuance.
• Collaborates with internal teams to provide necessary context and insight to drive marketing performance strategy.
• Proactively and independently identifies and nurtures growth opportunities with partners and internal stakeholders that advance partner relationship and marketing effectiveness to improve program performance.

Partner Marketing Lead

Human Resources

• Serve as a strategic partner to the Chief People Officer (CPO) and People Senior Leadership Team to turn strategy into action
• Translate the CPO & People Leadership Team’s vision into actionable priorities across all People Centers of Excellence (COEs)
• Ensure initiatives are on track, aligned with organizational goals, and deliver measurable outcomes
• Drive alignment and accountability across all People Team COEs for cyclical priorities and emerging business needs
• Provide context, insights, and preparation for key decisions, projects, and engagements for the CPO and Senior Leadership Team
• Partner with business leaders to advance People Team strategic goals and address critical needs
• Maintain an enterprise-wide view of People priorities, monitor progress, surface barriers, and communicate outcomes
• Anticipate opportunities to strengthen business impact by identifying gaps and driving solutions
• Build scalable systems and processes for capturing, sharing, and delivering on strategic work
• Support development and synthesis of communications and board/executive presentations in partnership with Communications and People leaders
• Lead and manage the annual budget process, monthly/yearly budget management including accruals, resource allocation, and planning
• Manage the hiring approval process for the CPO and oversee People Team engagement cadence to drive alignment and informed decision-making

Director, HR Enablement

• Act as a trusted HR advisor to the Partnerships executive and their leadership teams by developing expertise within assigned client groups
• Serve as critical partner to the Chief Partnerships Officer supporting the Partnerships organization
• Lead a small team of HRBPs and/or specialists, driving performance, development, and HR operational excellence
• Partner with Sales, Finance, and Compensation on the design and implementation of effective sales incentive and commission plans
• Lead and support workforce planning, talent management, organization design, and change management initiatives
• Provide guidance on HR policies, talent development strategies, and employee relations
• Use people analytics and business data to drive decision-making and measure effectiveness of HR initiatives
• Develop strategies to meet demands of a fast paced organization and align HR to business needs
• Collaborate with Compensation to appropriately level positions, analyze market data, and develop competitive, equitable compensation offers
• Act as an SME for employee relations matters and recommend/deliver disciplinary actions in line with policy
• Guide managers through misconduct/incapacity and operational requirement processes to minimize risk
• Provide ongoing coaching to managers and employees on documented performance management concerns
• Conduct formal investigations and personally handle or guide resolution on complex ER matters
• Advocate for and promote company culture of inclusivity, accountability and trust

Director, HR Business Partners

Events

• Thank you for checking out our booth at the HackerX D&I Virtual Event
• We are encouraging all individuals interested in 2U to submit their resume and information, including areas of interest
• Recruiting team will be reviewing and following up on inquiries based on role alignment and availability
• 2U is committed to creating and sustaining a culture that embodies diverse walks of life and inclusive practices
• Working at 2U includes collaborating in office spaces and enjoying company amenities

HackerX D&I Virtual Event

• Thank you for checking out our booth at the Indeed Virtual Hiring Event; we are encouraging all individuals interested in 2U to submit their resume and information, including areas of interest. Our Recruiting team will be reviewing and following up on inquiries based on role alignment and availability.
• 2U emphasizes diversity and offers a culture where employees feel empowered by differences and similarities.
• Benefits & Culture: 2U offers a comprehensive benefits package including medical, dental and vision coverage; life insurance, disability and 401(k); unlimited snacks and drinks; tuition reimbursement; generous paid leave including unlimited PTO; additional time off benefits include volunteer days, parental leave, and a company-wide winter break from Christmas through New Years!

Indeed Virtual Hiring Event (9/30/20)

Revenue Operations

• 2U is seeking a highly analytical and technically proficient Lead Analyst to join our Revenue, Analytics team. This individual will serve as a critical liaison and analytical lead in our partnership with Red Ventures (RV), ensuring robust understanding, evaluation, and communication of RV's performance across both edX and our broader MarTech initiatives.\n• The Lead Analyst will also contribute to special projects, including leading and enhancing our TCA (revenue prediction) table testing framework.\n• Responsibilities Include, But Are Not Limited To:\n• Analysis: Independently assess and communicate performance metrics related to paid landing page testing, return on ad spend (ROAS), and revenue attribution and recognition.\n• Partner Management: Act as the analytical hub for all Red Ventures-related performance discussions, synthesizing data insights for executive and leadership decision-making.\n• Partner Management: Serve as the primary point-of-contact for Red Ventures testing timelines, performance expectations, and results dissemination.\n• Project Management: Support the execution of strategic analytics initiatives, including, but not limited to Data Science and Red Ventures-related projects.\n• Coordinate project timelines, align cross-functional inputs, and ensure data and analysis are ready to support business objectives.\n• Provide structured analytical contributions and insights across teams to ensure project goals are met and tied to program success.\n• Things That Should Be In Your Background: Bachelor’s degree in Finance, Economics, Statistics, Data Science, or a related technical field.\n• 5+ years of experience in an analytical role with demonstrated success in marketing analytics and financial performance evaluation.\n• Strong proficiency in SQL, Excel, and data visualization tools (e.g., Tableau, Power BI).\n• Deep understanding of ROAS, revenue recognition principles, and digital marketing performance metrics.\n• Excellent communication and stakeholder management skills with a proven ability to influence cross-functional teams.\n• Ability to work independently and manage multiple priorities in a fast-paced environment.