VP, General Manager

VP/General Manager leading partnerships and business growth for 2U's Alternative Credentials Business. Responsible for revenue performance and strategic relationship management.

Posted 6/22/2026full-timeCrystal City • Virginia • 🇺🇸 United StatesLead💰 $164,000 - $192,600 per yearWebsite

About the role

Key responsibilities & impact

Serve as the primary relationship manager for partners, building deep, trusted partnerships with Dean/Provost-level and other senior leaders.
Act as the escalation point for complex issues, ensuring timely resolution and maintaining a high level of partner satisfaction.
Maintain awareness of partner sentiment through regular check-ins, feedback loops, and proactive communication, driving continuous improvement.
Understand and address partner concerns swiftly to preserve long-term collaboration and satisfaction.
Own accountability for revenue growth and performance across alternate credential partner portfolios.
Monitor financial health and revenue-driving metrics across all partner portfolios to ensure consistent, sustainable growth.
Leverage data to identify opportunities for upselling, cross-selling, and optimizing ROI.
Lead the identification, development, and closing of new product opportunities together with partner leadership. Work collaboratively with BD to drive net new partner opportunities.
Collaborate cross-functionally to support business development activities, ensuring alignment with market trends and partner goals.
Drive pipeline growth through strategic insight into competitive positioning and academic innovation.
Strategically manage the health and performance of the partner's portfolio, with a focus on growth, innovation, and long-term sustainability.
Regularly review portfolio metrics and performance data to drive improvements and inform strategic decisions.
Align product offerings with partner strengths and market demand to optimize enrollment and academic quality.
Own the strategic development, review, and negotiation of partner contracts to ensure alignment with 2U’s business objectives and the partner’s goals.
Ensure adherence to contractual obligations and manage renewals, amendments, and expansions to support long-term partnership viability.
Mitigate risk by maintaining oversight of compliance and identifying potential contractual challenges early.
Work with the overall Partnerships org and cross-functional teams to design, implement, and continuously evolve GLF strategies in close collaboration with university stakeholders to unlock sustainable program and revenue growth.
Lead cross-functional planning efforts, ensuring seamless alignment between GLF strategies, partner goals, and internal operational priorities.
Stay ahead of educational trends and competitive dynamics to inform strategic pivots, enabling the timely adaptation of GLF approaches to meet evolving market demands.
Champion and support the execution of strategic revenue-driving initiatives, ensuring internal teams are equipped to land and scale impactful GLF programs.
Focus GLF execution on measurable outcomes that enhance the value delivered to partners, supporting long-term institutional success.

Requirements

What you’ll need

Bachelor's degree required; Master’s preferred
Demonstrated expertise and capability to drive strategy and growth concepts, practices and procedures
7-10 years’ experience managing external clients/partners and leading large scale internal operations
Record of success with entrepreneurial approach to building and sustaining effective partnerships and business operations in both dynamic matrix environment and established environment

Benefits

Comp & perks

Medical, dental, and vision coverage
Life insurance, disability, and 401(k) employer match
Free snacks and drinks in-office
Generous paid holidays and leave policies, including unlimited PTO
Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

data analysisrevenue growthfinancial health monitoringcontract negotiationstrategic developmentbusiness developmentportfolio managementupsellingcross-sellingcompliance oversight

Soft Skills

relationship managementcommunicationproblem-solvingcollaborationstrategic thinkingleadershipadaptabilityproactive communicationaccountabilityinnovation

Certifications

Bachelor's degreeMaster's degree