KEEN

Marketing

• Translate seasonal category strategy, insights, and priorities into clear, actionable Integrated GTM briefs across global and regional/channel needs.
• Define campaign objectives, target audiences, success metrics, and KPIs in alignment with business goals.
• Lead seasonal and campaign kickoff meetings to align Strategy, Brand Communications, Creative, and Regional teams.
• Facilitate cross-functional input, decision-making, and alignment throughout the briefing process.
• Lead development and management of the integrated GTM calendar and cross-functional workback plan from brief through launch, in partnership with Program Management.
• Partner with Regional Marketing teams to incorporate local market needs, channel strategies, and activation requirements into global plans.

Senior Integrated Marketing Manager