Keen

Performance Marketing

• Own and optimize all Google channels — Search, Shopping, Performance Max, YouTube, and Display — with a focus on profitable customer acquisition and incremental revenue growth.
• Build and execute structured testing roadmaps for audiences, creative, copy, bidding strategies, and placements.
• Manage campaign budgets and forecasts, allocating spend dynamically to maximize efficiency and scale proven winners.
• Partner with creative, e-commerce, and analytics teams to brief new concepts, analyze results, and evolve strategy.
• Monitor daily and weekly performance in Google Ads, YouTube Analytics, GA4, and Northbeam to identify trends and surface actionable insights.
• Collaborate with CRO and landing-page teams to improve conversion and revenue per session through ad-to-site alignment.
• Stay ahead of platform updates — testing new formats and opportunities (e.g., Demand Gen, PMax enhancements, YouTube Shopping).
• Report clearly on performance, learnings, and next steps to stakeholders and leadership.

Paid Media Manager – Google, YouTube

Manager

• **What You’ll Do**
• - Develop and implement robust forecasting models and staffing plans that align with business objectives and client expectations
• - Oversee scheduling for various channels including voice, chat, and email, ensuring optimal coverage and minimizing shrinkage
• - Monitor real-time performance metrics and quickly realign resources to address inbound volume fluctuations
• - Collaborate with Operations and Training teams to ensure agent skill sets align with demand
• - Lead a team of analysts, providing mentorship and support for their career development
• - Generate and distribute comprehensive performance reports focusing on adherence, occupancy, and utilization metrics
• - Identify trends and opportunities for process enhancement, implementing solutions to improve efficiencies
• - Facilitate communication between departments to ensure alignment in operational goals and strategies
• - Act as the primary point of contact for client inquiries related to Workforce Management
• - Support any new channel launches or shifts in business strategy with appropriate planning and execution

Workforce Manager – WFM

Video Editor

• **Role Description**We are on the lookout for a talented **Senior Social Ads Video Editor** to enhance our creative capabilities and lead the charge in producing engaging video content that drives engagement and viral moments for a client of ours with millions of followers across their social media channels. They have been recognized in Fortune’s 40 Under 40 and Adweek as a leading influencer and voice on social media.
• This role is perfect for a seasoned professional who has a wealth of experience in video editing, as well as a strategic mindset for developing and scaling impactful creative concepts on platforms like Meta, TikTok, YouTube, and Instagram. You will have the unique opportunity to shape the visual storytelling of our clients' brands through high-converting campaigns.
• **Responsibilities:**
• - **Lead creative strategy**: Oversee the development and execution of video content that resonates with target audiences, focusing on user-generated content (UGC) and highly engaging social media content to achieve measurable outcomes.
• - **Content curation**: Evaluate raw UGC, influencer videos, and social media footage to select the most engaging clips and moments to highlight in videos.
• - **Creative briefs development**: Construct and manage creative briefs that guide the production of high-impact video and complementary static content.
• - **Trends and innovation**: Stay ahead of industry trends, conduct research, and identify successful creative strategies to inspire the creation of scalable social campaigns.
• - **Performance optimization**: Analyze performance data from previous campaigns to refine and evolve content for enhanced effectiveness across all platforms.
• - **Framework application**: Utilize and modify existing templates to ensure efficient video production while maintaining high standards of creativity and originality.
• - **Collaboration**: Partner with the client and the broader creative team to ensure alignment with brand strategy and consistent messaging in all visual content.
• - **Market awareness**: Monitor the latest trends in social media, particularly in the financial advice, influencer, and other sectors, to keep content fresh and relevant.

Senior Video Editor

Graphics Designer

• Design static ads and graphics for paid and organic social media
• Design email banners and layouts for marketing campaigns (Klaviyo or similar platforms)
• Create on-brand digital assets for landing pages, product pages, and web components
• Support light UI/UX work using Figma, including components for Shopify and landing pages
• Create print-ready assets for retail environments, including packaging, in-store signage, and event collateral
• Collaborate with cross-functional teams including marketing, CRM, and developers
• Ensure consistency across digital and print materials in line with brand guidelines
• Work efficiently within design systems and respond quickly to feedback
• Use platforms like Figma, Canva, and Adobe Creative Suite to deliver final files

Graphic Designer

Marketing

• Own Keen’s brand marketing across web, blog, newsletter, LinkedIn, case studies, and events/conferences
• Create compelling case studies and client stories that showcase impact and outcomes
• Drive inbound growth through SEO, client-facing newsletters, and thought leadership content
• Develop a content calendar from scratch and manage Keen’s social presence, including company posts and ghostwriting for leadership
• Oversee sales enablement: sales decks, collateral, one-pagers, and client-facing materials
• Lead employer brand marketing, including candidate newsletter and communications to strengthen the hiring funnel
• Own the Keen website: content updates, campaign alignment, optimization and new page development
• Track and report on marketing KPIs across awareness, leads, and engagement
• Support events and partnerships (universities, industry events, VC/PE partners)
• Write and brief creative for designers and editors, ensuring brand consistency across all outputs
• Operate as both strategist and executor, building systems and driving measurable results across channels

Paid Media Manager – Google, YouTube

Workforce Manager – WFM

Workforce Manager – WFM

Senior Video Editor

Graphic Designer

B2B Marketing Manager