Keen

Marketing

• Own Keen’s brand marketing across web, blog, newsletter, LinkedIn, case studies, and events/conferences
• Create compelling case studies and client stories that showcase impact and outcomes
• Drive inbound growth through SEO, client-facing newsletters, and thought leadership content
• Develop a content calendar from scratch and manage Keen’s social presence, including company posts and ghostwriting for leadership
• Oversee sales enablement: sales decks, collateral, one-pagers, and client-facing materials
• Lead employer brand marketing, including candidate newsletter and communications to strengthen the hiring funnel
• Own the Keen website: content updates, campaign alignment, optimization and new page development
• Track and report on marketing KPIs across awareness, leads, and engagement
• Support events and partnerships (universities, industry events, VC/PE partners)
• Write and brief creative for designers and editors, ensuring brand consistency across all outputs
• Operate as both strategist and executor, building systems and driving measurable results across channels

B2B Marketing Manager

Graphics Designer

• Design static ads and graphics for paid and organic social media
• Design email banners and layouts for marketing campaigns (Klaviyo or similar platforms)
• Create on-brand digital assets for landing pages, product pages, and web components
• Support light UI/UX work using Figma, including components for Shopify and landing pages
• Create print-ready assets for retail environments, including packaging, in-store signage, and event collateral
• Collaborate with cross-functional teams including marketing, CRM, and developers
• Ensure consistency across digital and print materials in line with brand guidelines
• Work efficiently within design systems and respond quickly to feedback
• Use platforms like Figma, Canva, and Adobe Creative Suite to deliver final files

B2B Marketing Manager

Graphic Designer