Growth Strategist
IQ.wiki
Senior User Acquisition Manager
Kash Media
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 A$50,000 - A$80,000 per year
Job Level
Senior
About the role
- Develop, launch, and manage user acquisition (UA) campaigns across performance-focused advertising channels.
- Optimize audience targeting and bidding strategies to maximize return on investment, increasing focus on high-converting segments while scaling back underperforming ones.
- Collaborate with the core team to improve user experience, enhance conversion rates, and align on features that complement marketing efforts.
- Drive App Store Optimization (ASO) initiatives to boost app visibility and increase downloads.
- Innovate with event structures and advanced bidding techniques to enhance the efficiency of CPA (Cost Per Acquisition) campaigns.
- Work closely with core team to analyze data and to evaluate campaign performance and refine strategies for ongoing improvement.
- Stay ahead of industry trends and competitor activity, adjusting acquisition strategies to maintain a competitive advantage.
Requirements
- Over 4/5 years of experience in mobile advertising, with a strong focus on user acquisition.
- Demonstrated success managing paid mobile marketing campaigns across platforms, including networks like IronSource.
- Hands-on expertise in working with Mobile Measurement Partners (MMPs) such as Appsflyer or Adjust.
- Proven skills in App Store Optimization (ASO) to improve discoverability and download rates.
- A data-driven approach, with experience analyzing large datasets and delivering actionable insights through clear reporting.
- In-depth knowledge of mobile attribution and performance tracking methods.
- A proven history of managing large-scale, high-budget campaigns across diverse advertising networks.
- A passion for mobile apps, staying up-to-date with the latest trends and innovations in the app ecosystem.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
user acquisitionmobile advertisingpaid mobile marketingApp Store Optimizationdata analysismobile attributionperformance trackingbidding strategiescampaign performance evaluationevent structures
Soft skills
collaborationdata-driven approachactionable insightsadaptabilityinnovation
