Kash Media

Growth Marketing

• Develop, launch, and manage user acquisition (UA) campaigns across performance-focused advertising channels.
• Optimize audience targeting and bidding strategies to maximize return on investment, increasing focus on high-converting segments while scaling back underperforming ones.
• Collaborate with the core team to improve user experience, enhance conversion rates, and align on features that complement marketing efforts.
• Drive App Store Optimization (ASO) initiatives to boost app visibility and increase downloads.
• Innovate with event structures and advanced bidding techniques to enhance the efficiency of CPA (Cost Per Acquisition) campaigns.
• Work closely with core team to analyze data and to evaluate campaign performance and refine strategies for ongoing improvement.
• Stay ahead of industry trends and competitor activity, adjusting acquisition strategies to maintain a competitive advantage.

Senior User Acquisition Manager

• KASH is a rewarded user acquisition platform for gaming and app companies.
• Senior User Acquisition Manager to lead media buying efforts and scale UA campaigns.
• Develop, manage, and optimize performance marketing campaigns across Meta and Google Ads initially.
• Refine targeting strategies, improve ROI, explore additional channels and experiment with innovative acquisition strategies.
• Collaborate with core team to improve user experience and conversion rates; drive ASO initiatives.
• Innovate with event structures and advanced bidding techniques to enhance CPA campaign efficiency.
• Analyse campaign performance using data and adjust strategies based on industry trends.