Vice President, Growth Marketing
Experian
Senior User Acquisition Manager
Kash Media
full-time
Posted on:
Location: 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- KASH is a rewarded user acquisition platform for gaming and app companies.
- Senior User Acquisition Manager to lead media buying efforts and scale UA campaigns.
- Develop, manage, and optimize performance marketing campaigns across Meta and Google Ads initially.
- Refine targeting strategies, improve ROI, explore additional channels and experiment with innovative acquisition strategies.
- Collaborate with core team to improve user experience and conversion rates; drive ASO initiatives.
- Innovate with event structures and advanced bidding techniques to enhance CPA campaign efficiency.
- Analyse campaign performance using data and adjust strategies based on industry trends.
Requirements
- Over 4/5 years of experience in mobile advertising, with a strong focus on user acquisition.
- Demonstrated success managing paid mobile marketing campaigns across platforms, including networks like IronSource.
- Hands-on expertise in working with Mobile Measurement Partners (MMPs) such as Appsflyer or Adjust.
- Proven skills in App Store Optimization (ASO) to improve discoverability and download rates.
- A data-driven approach, with experience analyzing large datasets and delivering actionable insights through clear reporting.
- In-depth knowledge of mobile attribution and performance tracking methods.
- A proven history of managing large-scale, high-budget campaigns across diverse advertising networks.
- A passion for mobile apps, staying up-to-date with the latest trends and innovations in the app ecosystem.
