Kash Media

Senior User Acquisition Manager

Kash Media

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Job Level

Senior

About the role

  • KASH is a rewarded user acquisition platform for gaming and app companies.
  • Senior User Acquisition Manager to lead media buying efforts and scale UA campaigns.
  • Develop, manage, and optimize performance marketing campaigns across Meta and Google Ads initially.
  • Refine targeting strategies, improve ROI, explore additional channels and experiment with innovative acquisition strategies.
  • Collaborate with core team to improve user experience and conversion rates; drive ASO initiatives.
  • Innovate with event structures and advanced bidding techniques to enhance CPA campaign efficiency.
  • Analyse campaign performance using data and adjust strategies based on industry trends.

Requirements

  • Over 4/5 years of experience in mobile advertising, with a strong focus on user acquisition.
  • Demonstrated success managing paid mobile marketing campaigns across platforms, including networks like IronSource.
  • Hands-on expertise in working with Mobile Measurement Partners (MMPs) such as Appsflyer or Adjust.
  • Proven skills in App Store Optimization (ASO) to improve discoverability and download rates.
  • A data-driven approach, with experience analyzing large datasets and delivering actionable insights through clear reporting.
  • In-depth knowledge of mobile attribution and performance tracking methods.
  • A proven history of managing large-scale, high-budget campaigns across diverse advertising networks.
  • A passion for mobile apps, staying up-to-date with the latest trends and innovations in the app ecosystem.