Jellyvision

Product Marketing

• Design and execute integrated, multi-channel campaigns aligned to ICP segments and verticals
• Build 1:many, 1:few, and 1:1 ABM plays in partnership with Sales
• Translate product positioning into scalable campaign narratives
• Orchestrate campaigns across paid media, lifecycle, content, webinars, and executive events
• Bring paid media strategy and execution in-house (search, social, programmatic, retargeting)
• Optimize spend toward qualified pipeline and bookings, not vanity metrics
• Continuously test messaging, audience targeting, and creative
• Embed webinars, broker events, and executive roundtables into broader campaign arcs
• Own pre and post event orchestration to convert engagement into meetings
• Partner with Sales to define target accounts and buying group strategy
• Design campaigns that support account penetration and pipeline acceleration
• Ensure tight feedback loops between marketing and revenue teams
• Overall success will be measured by predictable, measurable pipeline aligned to revenue targets
• ABM programs driving qualified meetings within target accounts
• Paid media performance that outperforms agency benchmarks
• Campaign reporting that clearly connects activity to bookings
• Strong Sales partnership and clear GTM coordination

GTM Growth Architect

Operations

• Own and optimize the marketing technology ecosystem (CRM, marketing automation, intent, analytics tools)
• Architect clean integrations and scalable data flows
• Evaluate tools for ROI and eliminate unnecessary spend
• Ensure systems fully support ABM/ABX orchestration
• Own attribution models and pipeline reporting
• Build dashboards used by Marketing, Revenue, and Executive leadership
• Translate campaign performance into business impact
• Maintain data hygiene and lifecycle integrity
• Partner with Sales Ops to ensure seamless CRM alignment
• Design lead routing, scoring, segmentation, and account prioritization logic
• Establish shared definitions across Marketing and Sales
• Establish marketing operating cadences and cross-functional workflows
• Improve campaign launch processes and accountability frameworks
• Bring rigor to forecasting, reporting, and performance analysis

Growth Operations Manager

Solutions Engineer

• Serve as a trusted solutions advisor for ALEX opportunities, leading complex or strategic sales cycles and demos
• Provide deal strategy and model best-in-class discovery, product demonstrations, and solution design for direct prospects, brokers, and clients.
• Assist in architecting the deal to the buyer's needs
• Act as one of the Revenue and Renewal team's product experts, mastering our products, system architecture, security requirements, customer needs, and the sales process, including plan analysis, when needed.
• Respond to solution information requests, design tailored product solutions, and provide in-depth product demonstrations.
• Support plan design analysis to insure product fit.
• Develop a working knowledge of our products’ integration capabilities, including APIs, file sharing, and Single Sign-On (SSO), and help customers understand their architecture and benefits.
• History of collaborating close across the organization, including sales, marketing, legal, security, and technology teams
• Be quick on your feet, helping the sales team field questions and objections during the sales process, and helping customers understand how our architecture excels compared to the competition.
• Assist with RFP content when deep product expertise is necessary.
• Support revenue targets related to solution requirements.

Solutions Architect

Marketing

• Drive Business-to-Consumer Traffic
• Drive beneficiary engagement. Build the marketing engine that gets soon-to-be and current Medicare beneficiaries to discover, trust, and use MyALEXHealth. We're not naive - this market is noisy, predatory, and confusing. Breaking through will take creativity, tenacity, and a willingness to try things that haven't been done before.
• Own social media strategy. Pick the platforms where we can win (hint: not all of them). Build presence, generate leads, foster community. Befriend influencers who can amplify us. Create content that doesn't feel like "brand content."
• Become obsessed with our users. Understand how new-to-Medicare consumers think, what they fear, where they seek information, what language resonates. Build relationships through helpful, honest communication that doesn't talk down to them.
• Partnerships and visibility. Find organizations and influencers in the Medicare ecosystem who can help us build credibility and reach. Co-marketing, speaking gigs, media opportunities - whatever gets us in front of the right people.
• Own the website. Strategy, execution, optimization. Make it a place people actually want to visit.
• Keep tabs on competitors. Not to copy them - to know what's out there and where the gaps are.
• Make a lot of stuff. Emails, posts, case studies, webinars, eBooks, direct mail, pitch decks, whatever it takes. You'll work with a Lead Writer and Visual Designer, but you're the strategist and quarterback. You know what to make, when to make it, and how to test whether it worked.
• Manage leads and customers through Hubspot.  That’s our homebase and CRM.
• Track everything. Monitor performance, test relentlessly, report what's working and what isn't. We learn as much from failures as successes - maybe more.
• Stay compliant. Medicare marketing has rules. Lots of them. You'll make sure we follow them while still being ourselves.

GTM Growth Architect

Growth Operations Manager

Solutions Architect

Marketing Manager