Jack Westin

Social Media Manager

• Build and manage the strategic content calendar across YouTube, Instagram, TikTok, LinkedIn, and Meta, planned at least two weeks ahead and synchronized to sprint cycles and campaign schedules
• Define the social strategy for each platform based on performance data and audience behavior
• Plan and execute paid social campaigns on Meta, including audience targeting, creative briefing, budget management, and performance optimization
• Own social analytics and deliver weekly performance reports covering reach, engagement, follower growth, click-through, and conversion to free sessions
• Monitor trends in the pre-med and medical education space, track competitor channels, and bring emerging ideas to the team
• Manage community engagement across comments, DMs, and conversation threads on all platforms
• Maintain consistency in brand tone, visual style, and messaging across channels
• Track industry voices, key influencers, and community conversations and advise on Jack Westin’s positioning
• Brief the content and design team on formats, hooks, and platform specifications, translating strategy into production direction

Copywriter

• Write 3–4 mass marketing emails per week, split between sales campaigns and nurture/relationship campaigns.
• Craft subject lines, preview text, and body copy that resonates authentically with pre-med and MCAT-prep students.
• Adapt tone and structure to campaign goals, ranging from urgency-driven sales pushes to educational, trust-building nurture sequences.
• Maintain a consistent brand voice across all email touchpoints in line with Jack Westin's positioning.
• Collaborate with the design team on layout, imagery, and calls-to-action for each send.
• Research seasonal trends relevant to the pre-med and MCAT prep calendar (application cycles, test dates, academic terms, holidays) to inform campaign timing and messaging.
• Stay current on student sentiment, competitor messaging, and broader trends in higher-ed and test-prep marketing.
• Review email performance data (open rates, click-through rates, conversions) on an ongoing basis.
• Analyze prior years' email campaigns to identify what has historically resonated, and apply those learnings to current strategy.
• Partner with sales and operations leadership to report on campaign performance and recommend strategic adjustments.

Marketing Copywriter

Tutor

• Lead one-on-one tutoring sessions with students
• Diagnose student weaknesses and establish individualized approaches to address them
• Build customized study plans aligned with student timelines and target scores
• Tutor across all four MCAT sections, with strong emphasis on CARS reasoning and passage-based strategy in the sciences
• Track progress, adjust pacing, and respond to student communication in a timely manner
• Participate in occasional tutor development meetings to maintain quality

MCAT Tutor

General

• Provide coaching for up to 40 Dean’s Circle students per cycle, with support extending up to 4 years prior to application submission including but not limited to providing free dean’s circle consults for potential clients/leads and follow up to drive sales, event presentations and outreach and applicant readiness assessment and rejection reviews followups to drive business.
• Assist Sr. VP Admissions and Lead Deans Circle Expert with recruitment, presentations and support of Dean’s Circle initiatives while serving as a source of insight and guidance to both the academic advisers/sales team and the Premium, Signature, Core and A la Carte product providers.
• Provide one-on-one advising for students applying to medical and other healthcare professional programs as needed (PA, Dental, Pharmacy, Vet, etc.), with a primary focus on medical admissions.
• Conduct Dean’s Circle consults and follow up calls as needed to drive business as well as applicant readiness assessment and rejection review follow ups to potentially upsell into Dean’s Circle (or if not other products).
• Deliver timely, professional essay review, feedback and support for all application components, including but not limited to: Personal Statements Experiences/Activities & Most Meaningful Experiences Secondary Essays School List Reviews MD/PhD Essays Letters of Intent/Interest Mock Interview Prep Other Reviews and Client Materials as needed such as review committee support, graduate school insight, etc.
• Provide timely responses via the JW MAC Dashboard; ensure application updates and student responsibilities are met, provide guidance to ensure application tasks and documents are completed on time.
• Manage first-line client service issues with the highest degree of professionalism.
• Maintain regular and continuous communication with high-level clients to ensure smooth transitions and maximize acceptance outcomes.
• Conduct intake assessments by zoom, producing detailed written evaluations on application readiness, academic qualifications, and strategies to maximize competitiveness (via our onboarding feedback and opportunities documents - templates provided).
• Respond to student questions via the JW MAC Dashboard within designated timelines and schedule zoom call supports as needed with a focus on dashboard communication.
• Independently schedule and manage student appointments.
• Maintain accurate records of deliverables, deadlines, and completed edits.
• Provide excellent customer service to ensure students feel supported throughout their entire package engagement.
• Offer personalized coaching on all components of healthcare professional program applications.
• Assign, track, managed and oversee deliverables/applicant timelines and due dates using the team’s tracking system for your clients.
• Provide superior student support while adhering to company processes and feedback from supervisors.
• Stay current in the field of medical admissions through ongoing professional development, reading, networking, and participation in professional organizations.
• Contribute to projects, events, and initiatives as needed.

Social Media Manager

Marketing Copywriter

MCAT Tutor

Dean's Circle Admissions Expert