Marketing Copywriter

Jack Westin

Part-time Marketing Copywriter crafting emails for pre-med students at Jack Westin. Engaging and persuasive messaging with a focus on educational content and enrollment pushes.

Posted 8/3/2026part-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $3,000 per monthWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in email marketing and copywriting, with a strong focus on crafting engaging content tailored to pre-med and MCAT-prep students. Proficient in analyzing campaign performance metrics to inform strategic adjustments and enhance engagement.

Highest-signal resume keywords

Email MarketingCopywritingCampaign AnalyticsBrand Voice ConsistencyAudience Engagement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email MarketingContent MarketingCopywritingCampaign Performance AnalysisData Interpretation

Soft Skills

Written CommunicationAttention to DetailGrowth Mindset

Tools & Technologies

HubSpotEmail Marketing Platforms

Industry Keywords

Higher EducationTest PrepPre-MedMCAT

About the role

Key responsibilities & impact

Write 3–4 mass marketing emails per week, split between sales campaigns and nurture/relationship campaigns.
Craft subject lines, preview text, and body copy that resonates authentically with pre-med and MCAT-prep students.
Adapt tone and structure to campaign goals, ranging from urgency-driven sales pushes to educational, trust-building nurture sequences.
Maintain a consistent brand voice across all email touchpoints in line with Jack Westin's positioning.
Collaborate with the design team on layout, imagery, and calls-to-action for each send.
Research seasonal trends relevant to the pre-med and MCAT prep calendar (application cycles, test dates, academic terms, holidays) to inform campaign timing and messaging.
Stay current on student sentiment, competitor messaging, and broader trends in higher-ed and test-prep marketing.
Review email performance data (open rates, click-through rates, conversions) on an ongoing basis.
Analyze prior years' email campaigns to identify what has historically resonated, and apply those learnings to current strategy.
Partner with sales and operations leadership to report on campaign performance and recommend strategic adjustments.

Requirements

What you’ll need

5+ years of experience in email marketing, copywriting, or content marketing, ideally in education, ed-tech, or a related consumer space.
Strong portfolio demonstrating persuasive and engaging email copy across different campaign types.
Comfort working with email marketing platforms (e.g., HubSpot) and interpreting campaign analytics.
Excellent written communication skills with close attention to tone, clarity, and audience.
Data-informed mindset — comfortable using performance metrics to guide creative decisions.
Growth mindset — eager to test new ideas, learn from performance data, and iterate quickly on what works.

Benefits

Comp & perks

Flexible, non-exclusive part-time contract
Freedom to take on other clients alongside this work