iRESTORE

Director of Retention – Lifecycle

iRESTORE

full-time

Posted on:

Location Type: Remote

Location: California • New York • United States

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Salary

💰 $130,000 - $200,000 per year

Job Level

Lead

About the role

  • We’re looking for a hands-on operator to take full ownership of our retention and lifecycle marketing engine across email, SMS, and subscription products.
  • You’ll start by auditing everything — no stone left unturned — and then either optimize it or rebuild it from the ground up to drive revenue, repeat purchase rate, LTV/CAC ratio, and subscriber retention.
  • You’ll be responsible for creating and executing performance-driven campaigns, setting up high-converting automations, improving CAC payback periods, and helping us increase the % of revenue driven from owned channels.
  • You’ll also partner with the acquisition team to design post-click funnels that maximize every paid lead and work closely with our data team to ensure clean, mapped customer journeys from first click to final dollar.
  • This is not a “manage the agency” role — you’ll be rolling up your sleeves and driving the outcomes.

Requirements

  • Are a hands-on executor , not just a strategist or manager
  • Have strong experience in DTC retention marketing (email, SMS, subscriptions) — ideally in health, beauty, or wellness
  • Obsess over performance metrics: LTV, CAC, MRR, CVR, cohort LTV/CAC
  • Have built from scratch (or rebuild/optimized) retention systems before — and can speak clearly to what worked
  • Can identify system gaps fast , and drive solutions without needing step-by-step guidance
  • Love partnering with paid acquisition, data, and product to drive better funnel performance
  • Use AI as a multiplier — not a gimmick — and implement it into your workflow to drive smarter testing, creative, and insights
  • Think in systems : flows, loops, attribution, journeys
  • Want to be held accountable to impact, not output
  • Write clearly, think critically, and default to action over endless planning.
Benefits
  • Competitive compensation, including performance-based bonus
  • Unlimited PTO
  • Flexible schedule
  • Healthcare (medical, dental & vision) fully covered
  • Gym membership credit – your physical and mental health is super important
  • Kindle/Audible credits – We really value lifelong learning and personal development
  • Free iRESTORE Products! (In case you or someone you love is losing hair)
  • Paid maternity/paternity leave
  • Work anywhere / remote job
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
retention marketinglifecycle marketingemail marketingSMS marketingsubscription productsperformance metricsLTVCACMRRCVR
Soft Skills
hands-on executorcritical thinkingclear writingproblem-solvingcollaborationaccountabilityaction-orientedsystem thinking