International Justice Mission

Vice President

• Lead and grow IJM’s mass audience revenue across monthly giving, one-time donations, seasonal campaigns, and advocacy moments
• Develop and execute integrated go-to-market strategies for U.S. mass market fundraising, including campaign roadmaps, segmentation, testing plans, and product positioning
• Design and optimize the full supporter journey from lead generation through conversion, retention, and loyalty to increase lifetime value
• Own creation, innovation, and performance of mass market fundraising products and seasonal campaigns; lead rapid testing of new giving formats and pricing models
• Oversee multichannel engagement across web, email, social, paid media, SMS, and offline and collaborate with global/regional teams to scale best practices
• Partner with data and analytics teams to define KPIs, track performance, lead A/B testing, and build dashboards for real-time reporting
• Lead and grow a high-performing team across campaign management, acquisition, retention, and supporter experience; manage agencies and platform partners
• Reports to the Chief Marketing Officer; role is hybrid in DC (onsite Tuesdays & Thursdays) or remote for non-local candidates; must have right to work in the United States

Global Vice President, Mass Market Engagement