Intapp

Product Marketing Director – Agentic AI Platform

Intapp

full-time

Posted on:

Location Type: Hybrid

Location: Palo Alto • California • New York • United States

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Job Level

Lead

About the role

  • Build and rapidly iterate Celeste's positioning, messaging, and narrative.
  • Test stories with buyers, learn what resonates, and evolve the message as the product and market develop.
  • Design and evolve packaging, pricing, and commercial models.
  • Work with Product and Sales to test offers, find what drives adoption, and support long-term growth.
  • Develop use cases and value stories across professional and financial services.
  • Over time, expand and adapt the Celeste narrative to new industries, personas, and geographies.
  • Build go-to-market playbooks and sales enablement from the ground up, from product launch through field activation.
  • Partner with Product and Engineering to bring market and buyer insights into the roadmap: competitive dynamics, buyer objections, and whitespace opportunities.
  • Establish Celeste's market credibility through analyst engagement, media, client proof points, and ROI case studies.

Requirements

  • 8+ years of B2B product marketing or related experience, including with GTM for an AI product, platform, or advanced enterprise technology.
  • Entrepreneurial mindset with evidence of building something new.
  • Exceptional storytelling.
  • Strong business acumen and problem-solving ability.
  • Experience with packaging, pricing, or commercial model design.
  • Ability to lead cross-functionally.
  • Domain familiarity with legal tech, financial services, or professional services is a plus.
  • Bachelor's degree required; MBA or advanced degree preferred.
Benefits
  • Expand Your Skills: Unlock your potential with professional development opportunities supported by a community of experienced professionals.
  • Enjoy Where You Work: Thrive in our modern, open offices designed to inspire creativity and collaboration.
  • Support What Matters Most: Our comprehensive wellness and flexible time off programs and our benefits are designed to care for you and your family.
  • Our family-formation benefits and support during your family-building journey ensure you have the resources you need when it matters most.
  • We believe in giving back and supporting our communities with paid volunteer time off and a donation matching program for the causes you care about.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B product marketinggo-to-market strategypackaging designpricing strategycommercial model designstorytellingcompetitive analysisbuyer insightssales enablementproduct launch
Soft Skills
entrepreneurial mindsetbusiness acumenproblem-solvingcross-functional leadershipcommunicationadaptabilitycollaborationanalytical thinkingcreativitystrategic thinking
Certifications
Bachelor's degreeMBA