Industry Marketing Director – Legal
Intapp
full-time
Posted on:
Location Type: Hybrid
Location: Palo Alto • California • New York • United States
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Job Level
About the role
- Drive the strategy, thought leadership, and positioning to grow Intapp's Legal business.
- Develop compelling and prescriptive thought leadership and present to clients/prospects.
- Partner with Industry Principals, Solution Product Marketers, Sales, and Demand Generation.
- Build Intapp's industry value proposition and drive a coordinated go-to-market strategy.
- Position the company as the trusted voice on the transformation of legal services and a strategic partner for firms navigating AI adoption.
- Develop bold, differentiated industry thought leadership and own the annual messaging architecture for the legal vertical.
- Create CXO perspectives on trends shaping the legal market.
- Develop keynote content and secure speaking opportunities at marquee industry events.
- Serve as an external voice for Intapp in the legal market, building relationships with analysts, media, and industry influencers.
- Partner with demand gen/growth marketing to activate industry ABM campaigns.
Requirements
- 10-15+ years of experience in management consulting, product or industry marketing, and/or legal operations.
- Experience in high-growth enterprise SaaS and AI environments.
- Depth in areas such as legal operations, business development, matter economics, pricing, AI/automation, or risk & compliance.
- Deep understanding of law firm business models and buyer personas (Managing Partners, CFOs, CIOs, Practice Group Leaders, General Counsel).
- Demonstrated track record developing high-profile thought leadership.
- Outstanding executive presence and presentation skills.
- Entrepreneurial approach to finding new growth levers for the business.
- Exceptional written communication.
- Highly collaborative with ability to lead through influence and orchestrate cross-functional teams in a matrixed environment.
- Willingness to travel up to 25% for client meetings, executive briefings, and industry events.
- Bachelor's degree required; MBA, JD, or advanced degree preferred.
Benefits
- Professional development opportunities supported by a community of experienced professionals.
- Reimbursement for training and continuing education to help you stay ahead in your career.
- Modern, open offices designed to inspire creativity and collaboration.
- Complimentary lunches and fully stocked kitchens.
- Comprehensive wellness and flexible time off programs.
- Family-formation benefits and support during your family-building journey.
- Paid volunteer time off and a donation matching program for the causes you care about.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
management consultingproduct marketingindustry marketinglegal operationsbusiness developmentmatter economicspricingAIautomationrisk & compliance
Soft skills
executive presencepresentation skillsentrepreneurial approachwritten communicationcollaborationleadershipinfluencecross-functional teamworkstrategic thinkingrelationship building
Certifications
Bachelor's degreeMBAJDadvanced degree