Inmar Intelligence

Chief Marketing Officer

The Product Marketing Director, HCOS is responsible for all product marketing strategies to support the commercialization and growth of the HCOS product lines.
Collaborate with business and product leads to design and execute product launch and commercialization plans for new product introduction and product enhancements.
Work cross-functionally with Sales, Product Management, Corporate Marketing and Technology; be subject-matter expert about Healthcare product line.
Lead design and execution of business cases, revenue projections, and decision analysis for major product line.
Support Product Management’s go-to-market plans, including competitive strategy, revenue impact, profitability, and roadmap; contribute to executive-level strategy.
Define and execute go-to-market strategy for complex, multi-stage programs; provide oversight to junior team members; support sales with portfolio-level expertise.
Ensure in-market timing for product roadmap; coordinate with Product Management and alert leadership of delays and modify commercialization plans.
Gather inputs and create path forward plans for complex problems risking revenue; contribute to ideation for roadmap and prioritize based on sales and market data.
Communicate across multiple product lines and divisions; be point person for multi-product or divisional initiatives for Sales, clients and vendors.
Create persuasive presentations for C-level, clients, and analysts; develop compelling marketing materials aligned with portfolio strategy.
Conduct customer research, VOC projects, and informal methods to inform go-to-market strategy and product prioritization.

Product Marketing Director

Customer Success Manager

• Coordinate with customers and the operations teams to ensure timely execution of advertising and offer programming
• Assist in training and onboarding of customer teams, ensuring strong adoption and ongoing engagement
• Implement commercial planning and leverage retailer assets to drive advertising and offer-based revenue
• Lead efforts with the Director to deploy best practices for maximum benefit of products/services
• Manage weekly revenue reporting, forecasting, and updates
• Analyze post-program results and present to retailer
• Share customer insights with product teams to inform upsell/cross sell opportunities and improve user experience
• Support QBR preparation and renewal cycles
• Ensure compliance with all policies and standards

Product Marketing Director

Sr. Customer Success Manager, Digital and Media