Campaign Management: Design outreach B2B campaigns based on the company’s goal, our target audience and ideal client profile, with the goal of generating meetings for our sales pipeline to convert into customers
Email Automation: Implement and manage email automation workflows, reply to emails, handle objections, manage lead nurturing sequences and drip campaigns to enhance customer engagement and guide leads through the sales funnel
Setting Appointments: Arrange meetings or calls between qualified leads and sales representatives
Record Keeping: Maintain accurate records of lead interactions in CRM systems
A/B Testing and Optimization: Conduct A/B tests on subject lines, content, CTAs, and other elements to continually improve email performance and increase open and reply-rates
Content Creation: Create engaging and personalized email content, optimize the scripts to ensure campaign efficiency and effectiveness
Data Analysis and Reporting: Provide regular reports on key emailing metrics, offering valuable insights and recommendations for improving campaign performance
Compliance and Best Practices: Ensure all email marketing activities comply with relevant regulations (e.g., CAN-SPAM, GDPR) and follow industry best practices. Monitor deliverability and demonstrate a deep understanding of how to avoid getting emails flagged as spam
Market Research: Stay up-to-date with email marketing trends, industry developments, and competitor activities to identify opportunities for improvement and innovation
Requirements
Proven experience (2+ years) in outreach/sales with a track record of successful campaign management and understanding customer needs
Proficiency in using any outreach tools such as Mailchimp, HubSpot or equivalent platforms
In-depth knowledge of email marketing best practices, deliverability, and engagement metrics is an advantage
Familiarity with lead generation strategies and tactics
Strong analytical skills to interpret email performance data and make data-driven decisions
Proficiency in using reporting tools to measure and communicate campaign effectiveness is an advantage
Excellent written communication skills, with the ability to pitch, follow up, work with objections, bring prospects to meetings
Demonstrated ability to work independently and manage multiple projects simultaneously
Understanding of email compliance regulations (e.g., GDPR, CAN-SPAM) and best practices is an advantage.
Benefits
Competitive earnings based on salary and commission
Company performance bonus paid twice a year at achieving company KPIs
Sport allowance
Work with international clients
Access to learning opportunities
Possibility to work remotely
"Great Place to Work" Certified Company
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
campaign managementemail automationA/B testingdata analysiscontent creationlead generationreportingemail marketing best practicescustomer engagementCRM systems