inBeat Agency

Financial Planning and Analysis

• Develop and maintain financial models for strategic planning and forecasting across all 5 companies
• Create and manage monthly, quarterly, and annual budgeting processes
• Perform variance analysis and identify trends, opportunities, and risks
• Prepare rolling financial forecasts and scenario analyses to support strategic decision-making
• Design and implement KPIs and dashboards to track financial performance across all entities
• Develop standardized reporting packages for management, board, and stakeholders
• Conduct profitability analyses by business unit, product, and customer
• Create and distribute regular financial reports with actionable insights
• Support the Corporate Development team with financial modeling and analysis of acquisition targets
• Assess financial impact of potential acquisitions on consolidated group results
• Develop post-acquisition integration plans from a financial perspective
• Create synergy models and track realization of projected benefits
• Identify cost optimization opportunities to help achieve 35% EBITDA target
• Analyze margin drivers and recommend strategies to improve profitability
• Work with operational teams to implement efficiency initiatives
• Track and report on progress of EBITDA improvement initiatives
• Provide financial insights to support strategic decision-making
• Assist in preparing presentations for investors and stakeholders
• Collaborate with other departments to align financial and operational objectives
• Support the development of business cases for new initiatives

Financial Planning & Analysis Manager

Performance Marketing

• Conducting deep-dive audits of new clients' existing marketing efforts across all channels
• Continuously monitoring and analyzing performance across PPC (Google Ads, Meta Ads), SEO, email marketing, and landing pages
• Developing and implementing testing strategies (A/B tests, multivariate tests) for landing pages, ad creative, email campaigns, and conversion funnels
• Translating data into actionable insights and presenting clear, strategic recommendations to internal teams and clients
• Ensuring channels work together cohesively
• Creating comprehensive performance reports that tell the story of what's happening, why it's happening, and what should be done next
• Staying current on platform changes, algorithm updates, emerging best practices, and conversion optimization trends across all key marketing channels

Performance Marketing Strategist

Graphics Designer

• Design and execute creative assets for performance-based paid advertising campaigns.
• Design pitch decks
• Develop and refine branding projects, ensuring a cohesive visual identity across all client materials.
• Participate on internal design projects
• Provide general graphic design support

Senior Graphic Designer

Account Manager

• Qualify inbound opportunities
• Develop and finalize SOWs (pricing, scope, timeline)
• Align scope and expectations with the delivery team
• Drive a clean and reasonable proposal process with the delivery team for new deals
• Run internal kickoff calls with the team before client kickoff
• Share context and goals with the delivery team
• Lead client kickoff calls
• Serve as the primary client contact
• Nurture relationships and manage expectations
• Identify upsell and expansion opportunities
• Align with the delivery team before confirming any upsells or expansions
• Manage scope creep, drive upsells, and protect the team from scope expansion
• Navigate client issues from both budgeting and relationship perspectives
• Flag delivery team issues through the escalation process to prevent client churn
• Ensure a seamless handoff from Account Management to Project Management
• Liaise between the client and delivery team
• Track project progress, budgets, and timelines in partnership with the PM
• Communicate SOWs and payment schedules to the Finance team to ensure accurate billing
• Maintain a clean CRM and accurate revenue forecasts to keep the delivery team prepared for incoming sales
• Partner with the Sales Ops team to drive a clean and organized sales process

Project Manager

• Manage multiple SOWs within large client accounts.
• Ensure all projects are delivered on time and on budget.
• Coordinate across Paid Media, Creative, Strategy, and Project Management teams.
• Serve as the main point of contact for complex accounts.
• Source and manage external partners when needed.
• Track budgets, risks, and overall program performance.
• Support and guide Project Managers as needed.

Senior Creative Project Manager

Influencer Marketing

• Develop influencer and content strategies tailored to client objectives, defining formats, creator profiles, and creative direction that drive performance.
• Lead the full influencer campaign lifecycle from brief to launch, optimization, and results analysis across multiple accounts.
• Serve as the day-to-day point of contact for assigned accounts, guiding clients through strategy, creator selection, and execution.
• Lead creator discovery and shortlisting, combining strategic rationale (reach, engagement, conversion potential, pricing) with hands-on relationship building.
• Own influencer content approvals, ensuring quality, compliance, and brand alignment before launch.
• Continuously optimize creator mix, formats, and execution to deliver against awareness, traffic, and conversion goals.
• Set up and maintain creator-related Airtable tabs for your accounts, ensuring creator data, rates, deliverables, and rationale are accurate and client-ready.
• Guide and oversee Mid-level and Junior Influencer Managers on some accounts without formal people management responsibility and direct reports.
• Work closely with the Head of Influencer Marketing and leadership team to help shape best practices for influencer execution
• Proactively surface risks, blockers, and trade-offs early, clearly documenting decisions and recommendations for both clients and internal teams.

Senior Influencer Manager

SEO Marketing

• Ensure each assigned brand’s organic growth strategy is tied directly to pipeline outcomes
• Act as the SEO owner for assigned brands, align with brand leadership, and advocate for priorities
• Build and maintain a quarterly SEO roadmap per brand
• Track performance weekly against SQL targets
• Analyze organic traffic, rankings, and conversions using GA4, GSC, Ahrefs (or similar)

Brand SEO Manager

IT Support

• Design and build AI-assisted workflows for IT, access, security, and ops.
• Use tools like Zapier, n8n, APIs, and LLMs to eliminate repetitive work.
• Experiment with agents, automations, and monitoring systems that improve reliability and visibility.
• Continuously look for ways AI can reduce cost, risk, and manual effort.
• Own access management across our stack (onboarding, offboarding, role changes).
• Maintain clean permissions for a globally distributed, contractor-heavy team.
• Handle day-to-day IT requests (mostly access; intentionally lightweight).
• Be the internal escalation point for anything systems or security related.
• Architect and implement a modern security posture from a loose starting point.
• Build real incident response playbooks (not theoretical ones).
• Detect and shut down threats like impersonation, phishing, and domain abuse.
• Guide us on zero-trust concepts, identity controls, and device expectations.
• Support enterprise security questionnaires and client trust reviews.
• Help us safely support healthcare recruiting & staffing workflows.
• Own GDPR compliance and data-handling standards.
• Define security expectations for global contractors across ~20 countries.
• Partner with leadership on future compliance needs (HIPAA-adjacent, enterprise-driven).
• Audit our current environment and design an optimized roadmap.
• Own IT vendors, contracts, and seat management.
• Use data and automation to track usage, waste, and spend.
• Build systems that give leadership clear visibility into IT cost and risk.

Senior IT Manager

Artificial Intelligence

• Audit existing business processes across teams (ops, delivery, sales, finance, recruiting, etc.)
• Identify bottlenecks, redundancies, and manual work.
• Translate business needs into structured systems and workflows.
• Continuously improve how work moves through the organization.
• Build automations using n8n, Zapier, Make, and native tool automations.
• Integrate tools like Airtable, ClickUp, CRMs, Slack, Google Workspace.
• Apply AI thoughtfully: LLMs, agents, internal copilots, document processing, summarization, routing, QA, etc.
• Own implementation end-to-end — from idea → build → QA → rollout.
• Maintain clean documentation, SOPs, and system maps.
• Ensure reliability, error handling, and long-term maintainability.
• Partner with team leads to ensure systems actually work in practice.

AI & Systems Operations Manager

• Audit existing business processes across teams (ops, delivery, sales, finance, recruiting, etc.)
• Identify bottlenecks, redundancies, and manual work.
• Translate business needs into structured systems and workflows.
• Continuously improve how work moves through the organization.
• Build automations using n8n, Zapier, Make, and native tool automations.
• Integrate tools like Airtable, ClickUp, CRMs, Slack, Google Workspace.
• Apply AI thoughtfully: LLMs, agents, internal copilots, document processing, summarization, routing, QA, etc.
• Own implementation end-to-end — from idea → build → QA → rollout.
• Maintain clean documentation, SOPs, and system maps.
• Partner with team leads to ensure systems actually work in practice.

• Design and build AI-assisted workflows for IT, access, security, and ops.
• Own access management across our stack (onboarding, offboarding, role changes).
• Maintain clean permissions for a globally distributed, contractor-heavy team.
• Handle day-to-day IT requests (mostly access; intentionally lightweight).
• Architect and implement a modern security posture from a loose starting point.
• Build real incident response playbooks (not theoretical ones).
• Detect and shut down threats like impersonation, phishing, and domain abuse.
• Own GDPR compliance and data-handling standards.
• Audit our current environment and design an optimized roadmap.

Creative Strategist

• Own creative strategy across multiple paid social accounts; from insight and hypothesis through execution and iteration.
• Run performance-led research; analyze ad platform data, creative performance signals, and competitor patterns to inform strategy.
• Develop and test high-converting creative concepts grounded in consumer insight, platform mechanics, and historical performance.
• Build clear creative hypotheses, testing frameworks, and messaging systems; not one-off ideas.
• Write and guide performance copy that is structured, intentional, and measurable.
• Partner closely with design, editing, and media buying to ensure creative is built for testing, scale, and learning.
• Translate quantitative performance data and qualitative feedback into concrete creative decisions and pivots.
• Mentor junior creatives; sharpening their strategic thinking, analytical instincts, and execution quality.
• Present creative strategy and performance rationale to clients with clarity, logic, and confidence.
• Stay current on platform changes, creative formats, and performance trends that materially impact results.

Senior Performance Creative Strategist

Manager

• Proactively source and recruit high-quality UGC creators across platforms
• Build and maintain database of vetted creators
• Manage end-to-end casting process for client campaigns
• Negotiate rates and usage rights with creators
• Develop innovative strategies for finding niche creators
• Collaborate with internal creative team

Financial Planning & Analysis Manager

Performance Marketing Strategist

Senior Graphic Designer

Account Manager

Senior Creative Project Manager

Senior Influencer Manager

Brand SEO Manager

Senior IT Manager

AI & Systems Operations Manager

AI & Systems Operations Manager

Senior IT Manager

Senior Performance Creative Strategist

Senior Performance Creative Strategist

UGC Creator Manager