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Senior Performance Creative Strategist
inBeat AgencySenior Creative Strategist at inBeat Agency leading performance-driven creative strategy across social accounts. Collaborating and mentoring teams to optimize ad performance and messaging.
About the role
Key responsibilities & impact- Lead the creative strategy and messaging across multiple paid social accounts — from brief through execution.
- Conduct performance driven research, and continuously optimize messaging and briefing based on data from the ad platforms & competitor monitoring.
- Develop high-converting creative concepts grounded in consumer insight and platform behavior.
- Write (and guide) strong copy and frameworks that influence perception and drive performance.
- Collaborate across design, editing, and media buying to ensure end-to-end creative alignment.
- Mentor and support junior creatives, helping them elevate execution and develop strategic thinking.
- Present creative ideas and directions to clients and internal teams with clarity and conviction.
- Translate performance data and qualitative feedback into actionable creative improvements.
- Stay ahead of emerging trends, cultural shifts, and creative formats that move the needle.
Requirements
What you’ll need- Exceptional writing ability, ideally in short-form, digital-first content with a portfolio that shows the same.
- A strategic and creative mindset — equal parts intuitive and data-informed.
- Deep understanding of consumer behavior, platform algorithms, and brand storytelling.
- A track record of developing performance-first creative that drives real business results and a knack for interpreting performance data to inform creative pivots.
- Confident leadership and communication skills, with the ability to inspire creative teams.
- Passion for mentoring and uplifting others — and making the work better together.
- Curiosity, initiative, and a genuine love for shaping ideas that make people stop and feel something.
- Fluency in written and spoken English is required.
- Experience with performance creative and a data-driven creative approach.
- A strong portfolio that showcases your thinking, copywriting, and performance creativity across short-form and visual-first content.
- Comfort with interpreting performance data to inform creative pivots (experience with MotionApp is a plus).
- Experience collaborating across teams and disciplines in a fast-paced environment.
Benefits
Comp & perks- Unlimited Time Off & Sick Days
- Flexible working hours
- Fully remote (with the possibility to work from anywhere)
- High opportunity for growth!
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
copywritingcreative strategyperformance-driven researchdata interpretationconsumer behavior analysisbrand storytellingcreative concept developmentperformance-first creativeshort-form content creationvisual-first content
Soft Skills
leadershipcommunicationmentoringstrategic thinkingcollaborationcreativitycuriosityinitiativeinspirationadaptability