Brand Marketing and Ecommerce Director
Brolly Labs LLC
Senior Lifecycle Marketing Manager
Ignite Visibility
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $110,000 per year
Job Level
Senior
About the role
- Design and implement comprehensive lifecycle marketing strategies that maximize customer engagement and retention across channels
- Lead execution of targeted lifecycle marketing campaigns aligned with business objectives
- Analyze customer data to identify trends, optimize campaigns, and improve ROI using Google Analytics and marketing automation platforms
- Collaborate with cross-functional teams (product, sales, customer service) to ensure seamless customer experience and campaign execution
- Monitor and report on campaign performance, providing insights and recommendations for improvement
- Conduct customer research to understand behavior and preferences and inform marketing strategies
- Plan and execute experimentation strategies to accelerate lifecycle initiative impact on engagement and monetization
- Manage lifecycle marketing budget and resource allocation to maximize campaign impact
- Coach, mentor, and upskill lifecycle marketing managers, fostering a culture of learning and collaboration
- Stay updated on industry trends and best practices in lifecycle marketing and apply insights to drive innovation
Requirements
- 9+ years of experience in lifecycle marketing roles, ideally in a large-scale SaaS, consumer marketplace, e-commerce, or direct-to-consumer tech company
- 2+ years of people management experience overseeing marketing initiatives or teams
- Strong expertise in lifecycle marketing strategic planning and project management
- Data-driven customer segmentation experience
- Technical knowledge in lifecycle marketing software solutions to optimize campaigns and tailor messaging
- Experience with D2C Lifecycle Marketing campaigns
- Experience working with multilocation campaigns
- Proficiency in marketing automation platforms (e.g., HubSpot, Iterable, Customer.io, Braze, or Marketo)
- Proficiency in analytics tools (e.g., Google Analytics) to drive campaign effectiveness
- Excellent verbal and written communication skills
- Proven leadership skills in developing and managing individual contributors, including coaching and mentoring
- Extensive experience in customer journey mapping
- Strong analytical skills to evaluate campaign performance and derive actionable insights
- Experience expanding beyond email into web, SMS, push notifications, and other digital channels
- Experience managing lifecycle marketing departmental budgets and staff allocation
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
lifecycle marketingcustomer segmentationcampaign optimizationcustomer journey mappingdata analysisproject managementbudget managementdigital marketingexperimentation strategiescampaign performance evaluation
Soft skills
leadershipcoachingmentoringcommunicationcollaborationanalytical thinkingstrategic planningproblem-solvingteam managementcustomer-focused
