Associate, Technology Services – Single Family Marketing Engagement
Fannie Mae
Partner Marketing Manager
ICF
full-time
Posted on:
Location Type: Hybrid
Location: Reston • Virginia • 🇺🇸 United States
Visit company websiteSalary
💰 $88,817 - $150,989 per year
Job Level
SeniorLead
Tech Stack
AWSServiceNow
About the role
- Establish and maintain strong relationships with key technology partners, serving as a strategic advocate for our marketing needs
- Develop and maintain an annual joint marketing plan for each priority technology partner, including social media strategy
- Work in tight alignment with our Digital Platform and Alliances team, serve as a marketing liaison between internal account teams and our technology partners channels
- Identify and pursue new co-marketing opportunities, expand marketing relationships, and manage the partner ecosystem to maximize ROI and pipeline growth
- Lead the planning, execution, and optimization of multi-channel partner marketing programs
- Develop and own joint messaging and value propositions that communicate the unique benefits of ICF and our technology partner solutions
- Create new (and manage existing) collateral, solution briefs, demos, presentations, and integrated marketing assets that support joint GTM efforts
- Develop and manage partner marketing/funding portals
- Align partner-specific GTM content, promotions, and campaigns with strategic business and brand goals
- Support event planning and execution for partner and industry events, including sponsorships and strategic participation
- Track and report on key performance metrics, analyze campaign results, and make data-driven recommendations for future initiatives
Requirements
- 7+ years of experience in partner marketing, channel development, or integrated enterprise-focused marketing roles
- 3+ years of experience in developing and executing joint GTM strategies and/or integrated campaigns
- Bachelor's degree in Marketing, Business, Communications, Information Technology, or related field
- Experience with marketing automation, CRM, and sales enablement tools (e.g., Dynamics, Salesforce, HubSpot, Marketo, Seismic)
- Familiarity with emerging technologies and industry trends relevant to ICF’s markets
- Proven ability to build and nurture relationships with external partner marketing teams
- Marketing experience with a B2G services company
- Demonstrated success leveraging partner market development funds from technology partners (Particularly with partners like AWS, ServiceNow, Salesforce, Appian)
- Strong writing and presentation skills, with a track record of creating impactful collateral and sales enablement resources
Benefits
- Health insurance
- 401(k) retirement plan
- Paid time off
- Professional development opportunities
- Flexible work arrangements
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
partner marketingchannel developmentintegrated marketingGTM strategiescampaign executioncollateral creationdata analysisperformance metricsmarketing automationsales enablement
Soft skills
relationship buildingcommunicationpresentation skillsstrategic thinkingcollaborationproblem-solvingcreativityleadershiporganizational skillsadaptability
