Principal, Business Operations – Go-To-Market Systems
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Job Level
Mid-LevelSenior
Tech Stack
Go
About the role
- Architect and build AI-driven systems across the customer journey from awareness to advocacy to increase conversion.
- Wire together the GTM stack (CRM, marketing automation, data, sales tools, LLMs and AI point solutions) for seamless workflows.
- Create intelligent lead scoring, routing, and nurture flows to increase sales productivity and pipeline quality.
- Deploy personalization engines for web, email, and campaigns to improve engagement and conversion.
- Test and evaluate new AI/MarTech tools and put successful tools into production.
- Collaborate closely with Sales, Marketing, Data, and Revenue Operations; shape prospect and customer experience to drive growth, efficiency, and predictability.
Requirements
- Built and scaled AI/automation systems that drove real marketing or sales impact.
- Integrated GTM platforms (CRM, marketing automation, data, sales tools) into seamless workflows.
- Deployed personalization or advanced segmentation that lifted engagement and conversion.
- Partnered with Sales, Marketing, and Data teams to fix funnel bottlenecks and accelerate deals.
- Used analytics, attribution, or predictive models to inform GTM decisions and proved it with results.
- Coding and tool skills required to build GTM systems competitors can’t copy (must write and debug code).
- Comfortable being in the office 2 - 3 days per week (hybrid working requirement).
- Right to work in the role location; the company does not support visa sponsorship at this time.
- Background checks will be conducted as part of the hiring process.
