Data Scientist
LiveRamp
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Senior Digital Campaign Manager, Paid Media Strategist
Huble
full-time
Posted on:
Origin: • 🇨🇷 Costa Rica
Visit company websiteJob Level
Senior
Tech Stack
CloudPython
About the role
- Spearhead paid media strategies for prominent accounts across LATAM, APAC, and EMEA.
- Plan and execute multi-channel paid media campaigns across Google, Meta, TikTok, D/OOH, and Programmatic.
- Set clear goals and KPIs; align campaigns with buyer journeys and global marketing strategies.
- Manage $5M+ annual ad spend across regions, clients, and channels; ensure compliance with CAN-SPAM and GDPR.
- Use AI tools and predictive bidding to boost ROAS; analyze data with GA4, Amplitude, HubSpot, and Looker Studio.
- Deliver concise performance reports, highlight results, and recommend optimizations.
- Collaborate with cross-disciplinary global teams; represent Paid Media in client pitches and commercial strategy.
- Lead knowledge-sharing sessions, mentor consultants, and build internal expertise and resources.
- Lead client projects and guide team members to ensure top-tier service; work closely with VPs of Media.
Requirements
- Bachelor's in Marketing, Business Administration, or related field.
- Solid work experience managing large-scale paid media campaigns ($5M+ budgets) across NAM/EMEA/APAC.
- Expertise in Search Ads, Social Media Ads, and Programmatic platforms.
- Experience with data visualization tools (Looker Studio, Power BI).
- Proficient in HubSpot Ads Add-On, Salesforce Marketing Cloud, or similar.
- Skilled in customer lifecycle reporting and optimization (HubSpot or similar CRM).
- Familiar with bid automation (e.g., Python) and AI-driven ad optimization.
- Advanced in Google Tag Manager and web analytics tools (GA4, Amplitude, Piwik).
- Able to set up advanced event tracking for campaign measurement.
- Experience tailoring campaigns for diverse cultural markets while maintaining brand consistency.
- Strong analytical skills to interpret complex data and provide strategic insights.
- Strategic thinker, strong communicator, and adaptable.
- Legal right to work and current residency in Costa Rica.
