HoYoverse

Brand Manager

• HoYoverse is looking for a driven individual to grow Genshin Impact’s player base in North America.
• Partner with Shanghai team to do the strategic plan on targeting new audience segments
• Increase new install lift for existing live service beats
• Increase brand awareness and shifting intent for aware, but non-players
• Call back churn user with important beats
• Deliver high-impact media campaigns
• Design overall media campaign with Shanghai team
• Source suitable venders and manage the whole process for media plan execution
• Set and achieve ambitious media campaign objectives
• Conduct brand lift studies and track awareness KPIs
• Work with external partners on joint / co-marketing campaigns if necessary
• Increase overall in-house media capabilities
• Work with internal stakeholders to adapt and better utilize (creative and localization) resources for NA market
• Explore and maintain NA local media resource
• Negotiate with media agencies and partners to deliver the most value
• Establish results-oriented post-mortem process

Senior Brand Marketing Manager

Business Development Rep

• Identify and research new strategic partnership opportunities across the gaming industry in North America
• Generate leads at both endemic and non-endemic top brands in the North American market and formulate win-win deals focused on IP exposure and brand recognition
• Manage the deal execution process from due diligence, negotiation, all the way through post-launch integration
• Continuously monitor market trends to help identify new business and gaming opportunities in the region
• Establish and nurture relationships both internally and across our partners
• Work collaboratively with various internal teams to create effective solutions

Senior Business Development Manager

Game Engineer

• Design, implement and maintain gameplay-related systems and tools
• In-depth cooperation with planning, art, and procedures
• Write clear, maintainable, and efficient code
• Performance analysis and optimization code
• Test and document code

Senior Gameplay Programmer, AI

Content Creator

• Responsible for the off-site platform operation of creators of HoYoverse in North America, maintain and expand overseas creator resources
• Coordinate with the team to formulate and plan platform activities, ensure creator activity rate, and be responsible for production indicators
• Develop educational tools for content creators to help them understand the production’s direction
• Collaborate with team members to improve the quality of content creation
• Use data and platform tools to identify high potential content creators and train top level creators for HoYoverse
• Collaborate with PM, Marketing and other teams to enhance the content impact with promotion for content creators of HoYoverse

Content Creator, Operations Manager

Designer

• Focus on creating mechanics, scenarios and characters for engaging combat experiences
• Collaborate with Level Designers, Engineers, Animators to prototype, implement, polish combat-related systems
• Build and refine design over time using playtest metrics and feedback

Senior Brand Marketing Manager

Senior Business Development Manager

Senior Gameplay Programmer, AI

Content Creator, Operations Manager

Senior Gameplay Programmer, AI

Senior Business Development Manager

Senior Combat Designer