HoYoverse

Senior Brand Marketing Manager

HoYoverse

full-time

Posted on:

Location Type: Remote

Location: California • United States

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Job Level

Senior

About the role

  • HoYoverse is looking for a driven individual to grow Genshin Impact’s player base in North America.
  • Partner with Shanghai team to do the strategic plan on targeting new audience segments
  • Increase new install lift for existing live service beats
  • Increase brand awareness and shifting intent for aware, but non-players
  • Call back churn user with important beats
  • Deliver high-impact media campaigns
  • Design overall media campaign with Shanghai team
  • Source suitable venders and manage the whole process for media plan execution
  • Set and achieve ambitious media campaign objectives
  • Conduct brand lift studies and track awareness KPIs
  • Work with external partners on joint / co-marketing campaigns if necessary
  • Increase overall in-house media capabilities
  • Work with internal stakeholders to adapt and better utilize (creative and localization) resources for NA market
  • Explore and maintain NA local media resource
  • Negotiate with media agencies and partners to deliver the most value
  • Establish results-oriented post-mortem process

Requirements

  • Strong organizational and planning skills
  • Excellent time and efficiency management skills
  • Fluent with social analytics tools
  • Good habit of focusing on details
  • Strong written and verbal communication and presentation skills
  • Ability to think critically and solve problems
  • You demonstrate enthusiasm passion and strong interests in Game
  • Experience in cross-departmental cooperation and teamwork
  • Team player with strong work ethic, keen to work in a fast-paced, entrepreneurial environment
  • Gaming background, have launched one major AAA integrated media campaign
  • Free-to-play / live service campaign is a big plus
  • Chinese is a big plus
Benefits
  • Competitive salary
  • 100% employer-paid healthcare premiums for you and your dependents
  • Generous paid time off
  • 401K/ RRSP plan
  • Employer-paid life and disability insurance
  • Team-building activities throughout the year
  • Flexible working hours
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
media campaign designbrand lift studiesKPI trackingmedia plan executioncross-departmental cooperationproblem solvingcampaign managementsocial analytics
Soft Skills
organizational skillstime managementattention to detailwritten communicationverbal communicationpresentation skillscritical thinkingteamworkwork ethicenthusiasm