Horizontal Talent

Content Manager

• Own Horizontal’s global content strategy and integrated editorial calendar, ensuring content aligns to business priorities, campaign goals, audience needs, and measurable outcomes.
• Manage the end-to-end content workflow from intake and planning through execution, distribution, measurement, and optimization in partnership with Marketing and Digital Strategy leaders.
• Collaborate with global marketing teams to support regional needs while maintaining consistency with Horizontal’s brand voice, messaging, and editorial standards.
• Identify opportunities to repurpose and scale content across social, email, web, sales enablement, events, PR, and thought leadership.
• Write, edit, and develop high-quality B2B content across thought leadership, case studies, executive/SME interviews, blogs, website content, PR, email, social, and sales enablement.
• Translate complex topics, market insights, and subject matter expert input into clear, compelling content tailored to target audiences.
• Apply strong editorial judgment to content planning, messaging, structure, tone, and storytelling while ensuring alignment with brand standards and channel best practices.
• Bring experience in B2B, staffing, recruiting, workforce solutions, professional services, or technology; highly preferred.
• Develop brand visibility content, including press releases, award submissions, sponsorship materials, thought leadership, case studies, and other content that elevates Horizontal’s reputation in the market.
• Manage planning, creation, scheduling, publishing, optimization, and reporting for social content across relevant platforms; *Sprout Social experience strongly preferred.*
• Monitor engagement, audience growth, platform trends, and content performance to provide actionable recommendations.
• Build and manage email campaigns, newsletters, nurture sequences, event promotions, and follow-up communications for campaigns, webinars, conferences, sponsorships, and hosted events.
• Develop automated workflows that support lead generation, customer engagement, event follow-up, and audience nurturing.
• Partner with marketing and sales stakeholders to align email content with campaign goals, audience segments, and conversion objectives.
• Analyze and optimize email performance across messaging, segmentation, subject lines, calls to action, deliverability, and conversions; HubSpot or similar platform experience preferred.
• Create and assist in optimization of website-related content in alignment with SEO best practices and digital strategy.
• Partner with the Director of Digital and Web Strategy on website content updates, SEO priorities, landing pages, content refreshes, and performance improvements.
• Leverage AI tools, including Microsoft Copilot, ChatGPT, Claude, and other emerging technologies, to improve content ideation, research, drafting, editing, repurposing, and workflow efficiency.
• Identify opportunities to automate repetitive content and marketing tasks while maintaining accuracy, quality, originality, and brand alignment.
• Manage multiple content priorities, timelines, stakeholders, and deadlines in a fast-paced, cross-functional environment.
• Track, analyze, and report on content performance across social, email, campaigns, events, and other marketing channels.
• Connect content performance to broader marketing goals, including engagement, brand awareness, lead generation, pipeline support, customer engagement, and revenue influence.

Client Partner

• Generating new business opportunities within existing client relationships.
• Develop and execute account sales strategies tailored to client needs.
• Lead organizational mapping to deepen understanding of client structure, decision-makers, and influencers.
• Conduct account planning and quarterly business reviews (QBRs), tracking performance of account health.
• Identify and pursue opportunities across Talent, Teams, and Project solutions.
• Own the client relationship, ensuring satisfaction and long-term partnership.
• Conduct client meetings with existing and new contacts to maintain alignment and build rapport.
• Partner with Account Managers and Recruiting to ensure seamless delivery.
• Resolve delivery issues and escalate strategic matters as needed.
• Ensure delivery teams are aligned with client expectations and that service quality remains high.

Recruitment

• Source, recruit, and close top creative and digital talent (UX/UI, marketing, content, PMs, developers, and more)
• Leverage various technology, automation, and AI platforms to drive placements and a great candidate
• Manage multiple searches at once and own the full recruiting lifecycle
• Cold outreach, screening, interviewing, and candidate management
• Build and maintain a strong talent pipeline and candidate relationships
• Consistently attend industry networking events
• Hit activity and performance metrics in a high-output environment

Content Manager

Client Partner

Creative Recruiter