Content Manager

Horizontal Talent

Content Manager at Horizontal owning global content strategy and B2B storytelling. Collaborating with marketing and global teams to drive brand awareness and revenue growth through compelling content.

Posted 5/20/2026full-timeSt. Louis Park • Minnesota • 🇺🇸 United StatesMid-LevelSenior💰 $75,000 - $85,000 per yearWebsite

About the role

Key responsibilities & impact

Own Horizontal’s global content strategy and integrated editorial calendar, ensuring content aligns to business priorities, campaign goals, audience needs, and measurable outcomes.
Manage the end-to-end content workflow from intake and planning through execution, distribution, measurement, and optimization in partnership with Marketing and Digital Strategy leaders.
Collaborate with global marketing teams to support regional needs while maintaining consistency with Horizontal’s brand voice, messaging, and editorial standards.
Identify opportunities to repurpose and scale content across social, email, web, sales enablement, events, PR, and thought leadership.
Write, edit, and develop high-quality B2B content across thought leadership, case studies, executive/SME interviews, blogs, website content, PR, email, social, and sales enablement.
Translate complex topics, market insights, and subject matter expert input into clear, compelling content tailored to target audiences.
Apply strong editorial judgment to content planning, messaging, structure, tone, and storytelling while ensuring alignment with brand standards and channel best practices.
Bring experience in B2B, staffing, recruiting, workforce solutions, professional services, or technology; highly preferred.
Develop brand visibility content, including press releases, award submissions, sponsorship materials, thought leadership, case studies, and other content that elevates Horizontal’s reputation in the market.
Manage planning, creation, scheduling, publishing, optimization, and reporting for social content across relevant platforms; *Sprout Social experience strongly preferred.*
Monitor engagement, audience growth, platform trends, and content performance to provide actionable recommendations.
Build and manage email campaigns, newsletters, nurture sequences, event promotions, and follow-up communications for campaigns, webinars, conferences, sponsorships, and hosted events.
Develop automated workflows that support lead generation, customer engagement, event follow-up, and audience nurturing.
Partner with marketing and sales stakeholders to align email content with campaign goals, audience segments, and conversion objectives.
Analyze and optimize email performance across messaging, segmentation, subject lines, calls to action, deliverability, and conversions; HubSpot or similar platform experience preferred.
Create and assist in optimization of website-related content in alignment with SEO best practices and digital strategy.
Partner with the Director of Digital and Web Strategy on website content updates, SEO priorities, landing pages, content refreshes, and performance improvements.
Leverage AI tools, including Microsoft Copilot, ChatGPT, Claude, and other emerging technologies, to improve content ideation, research, drafting, editing, repurposing, and workflow efficiency.
Identify opportunities to automate repetitive content and marketing tasks while maintaining accuracy, quality, originality, and brand alignment.
Manage multiple content priorities, timelines, stakeholders, and deadlines in a fast-paced, cross-functional environment.
Track, analyze, and report on content performance across social, email, campaigns, events, and other marketing channels.
Connect content performance to broader marketing goals, including engagement, brand awareness, lead generation, pipeline support, customer engagement, and revenue influence.

Requirements

What you’ll need

4-6 years of experience in content marketing, digital marketing, editorial strategy, or a related B2B marketing role.
Exceptional B2B writing, editing, storytelling, and editorial judgment, supported by a strong portfolio of work.
Proven ability to own multi-channel content strategy while also executing high-quality content across formats.
Strong working knowledge of social media, email marketing, SEO, website content, marketing automation, AI-enabled workflows, and performance reporting.
Hands-on experience with Sprout Social and HubSpot or similar marketing automation platforms.
Strong project management, stakeholder management, and cross-functional collaboration skills.
Ability to manage competing priorities and bring structure to ambiguous requests in a fast-paced environment.
Experience in staffing, recruiting, workforce solutions, professional services, technology, or another B2B industry is highly preferred.

Benefits

Comp & perks

Health Care Plan (Medical, Dental & Vision)
Retirement Plan (401k, IRA)
Life Insurance (Basic, Voluntary & AD&D)
Paid Time Off (Vacation, Sick & Public Holidays)
Family Leave (Maternity, Paternity)
Short Term & Long Term Disability
Training & Development
Wellness Resources

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

content marketingdigital marketingeditorial strategyB2B writingstorytellingSEOemail marketingmarketing automationperformance reportingcontent optimization

Soft Skills

project managementstakeholder managementcross-functional collaborationtime managementadaptabilityeditorial judgmentcommunicationstrategic thinkingcreativityanalytical skills