Holland & Knight LLP

Regional Marketing Manager, Hybrid

Holland & Knight LLP

full-time

Posted on:

Origin:  • 🇺🇸 United States • Washington

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Salary

💰 $126,000 - $189,000 per year

Job Level

Mid-LevelSenior

Tech Stack

Cyber Security

About the role

  • Regional Marketing Manager will work closely with the local office Executive Partner and other office-based attorneys to develop regional marketing and business development strategies in support of local market visibility and business development priorities\n
  • The Regional Marketing Manager will also draft and be responsible for annual budget requests to support those plans\n
  • The Regional Marketing Manager position is currently a hybrid role with specific days required to be in the office, which may change based on the future needs of the Firm or industry standards\n
  • Additionally, there will be regular travel between the Washington, DC & Tysons regional offices\n
  • Regional Marketing Manage multiple regional marketing and business development initiatives and deploy and effectuate the various plans at the local or regional level\n
  • In consultation with Regional Marketing Senior Managers and applicable Executive Partner(s), develop regional marketing strategy, including activities such as client programs and firm-sponsored events, and provide insight on how to identify areas of potential growth and development within his or her assigned region\n
  • Work with practice marketing colleagues to support international, national, and/or regional conferences (industry, legal, etc.) that the firm may sponsor\n
  • Develop relationships with local industry and legal trade associations to help drive local community engagement of the lawyers in the local office\n
  • Identify high profile opportunities and secure speaking, panel positions, and leadership roles for attorneys; drive attendance and positioning at events where attorneys are speaking on panels, or the firm has a sponsorship presence\n
  • In consultation with the Public Relations team, identify areas of opportunity for publicity and press and coordinate the development of press releases and provide support for profile-raising activities of assigned offices\n
  • In consultation with the Events team, coordinate and execute local events, including seminars, happy hours, and receptions\n
  • Work with marketing colleagues in practice roles, as well as the creative and communications teams to create and/or revise local and/or regional show sheets or other brochures to highlight the firms and local/regional offices and attorneys’ areas of expertise, awards, unique experience, etc\n
  • Administrative Coordination\n
  • Develop local marketing budgets and review monthly budget recaps, checking for errors and submitting corrections\n
  • Monitor and evaluate ROI of regional marketing and business development initiatives, efforts, and spend\n
  • Submit sponsorship and event vendor invoices to firm’s accounting department for payment\n
  • Send firm logos, attorney headshots, biographies, etc. as requested to attorneys, conference coordinators, media, and others\n
  • Order firm promotional items as part of conferences and event sponsorships as budgets, marketing plans, and priorities allow\n
  • Manage use, shipment, and availability of firm pull-up banners, tablecloths, table runners, and other materials\n
  • Work closely with office services to assure inventory of nametags, table tents, sharpie pens, and other office supplies are on hand for conferences, events, and meetings\n
  • Conduct new hire marketing orientation for the local office lawyers, explaining basics of working with marketing department, services provided, etc., in collaboration with practice marketing\n
  • Coordination of attorney headshots for biographies, media use, and internal databases such as firm directory, Outlook and Zoom profiles, etc\n
  • Track local marketing activity and include information in regular transmissions\n
  • Work closely with practice managers and media relations colleagues to identify, nominate, and track local awards and related deadlines to ensure the firm is nominating its people for applicable awards such as forty under forty, Best of the Bar, etc\n
  • Assist with the local offices’ diversity and inclusion efforts, including the supporting the firm’s various affinity groups at the local level\n
  • Special project and duties as assigned

Requirements

  • Exceptional communication, organizational, and project management skills with proven ability to meet deadlines\n
  • Strong interpersonal skills with ability to work with all members of the firm from senior attorneys to newest members of business staff\n
  • Strong writing and editing skills and advanced capability in MS Office including Excel, Word, and PowerPoint\n
  • 6+ years related experience within the legal or professional services marketing environment\n
  • Strategic, high energy; results and detail oriented\n
  • Possess the ability to negotiate, cooperate, and follow through\n
  • Professionalism, resilience, and adaptability; stays calm under pressure\n
  • Ability to manage multiple priorities and tasks with frequently changing and competing deadlines and priorities\n
  • Ability to create and manage marketing budgets\n
  • Physical Requirements: Ability to sit or stand for extended periods of time\n
  • Position requires ability to work a flexible schedule with some local travel