Highwire PR

Senior Public Relations Account Executive, Cybersecurity

Highwire PR

full-time

Posted on:

Origin:  • 🇺🇸 United States • California

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Salary

💰 $72,000 - $90,000 per year

Job Level

Senior

Tech Stack

AssemblyCyber Security

About the role

  • Media/Influencer Relations: Strong relationships with key media; proactive pitches; influencer engagement; measure ROI; coach junior staff
  • Client Service/Management: Manage projects from concept through execution; track competitors; own client PR calls; provide counsel; develop campaigns and PR plans; own program elements; develop budgets; media training
  • Writing Proficiencies: Generate and edit press releases, fact sheets, backgrounders, bios, pitches, articles, speaking abstracts, Q&As, memos; produce and assemble materials; professional client communication
  • Agency Operations: Participate in new business including research and presenting; attend networking events; maintain professional attitude; mentor junior staff; use Highwire channels and write for company blog
  • Self Development: Set quarterly goals; prioritize responsibilities; drive projects independently; identify self-improvement areas; meet deadlines; attend networking events

Requirements

  • 3-5 years experience in agency or start-up environment
  • Experience working with cybersecurity clients and building PR campaigns
  • Strong relationships with more than ten key media across business and tech
  • Ability to identify new media and opportunities and proactively pitch
  • Coaching and mentoring junior staff
  • Strong grasp and creative use of social media channels
  • Experience measuring ROI of communications activities
  • Experience with social media influencer engagement and content campaigns
  • Project management from concept through execution
  • Ability to track competitors and identify opportunities
  • Own and direct client PR calls and provide counsel
  • Develop quarterly campaigns, PR plans and own key elements of PR program
  • Develop budgets and team priority allocations
  • Media training participation and development of key messages
  • Exceptional writing: press releases, backgrounders, bios, pitches, contributed articles, speaking abstracts, Q&As, memos
  • Professional, articulate and timely client communication
  • Participation in new business process and presenting at pitch
  • Attend and encourage networking events
  • Proactive self-development, goal-setting, prioritization, and deadline management