Highwire PR

Public Relations Account Director, B2B Technology, Cybersecurity, Financial Services

Highwire PR

full-time

Posted on:

Origin:  • 🇺🇸 United States • Illinois

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Salary

💰 $110,000 - $130,000 per year

Job Level

Lead

Tech Stack

Assembly

About the role

  • Lead 4 to 5 account teams and provide senior management leadership
  • Oversee development of high-level strategy for clients, including strategic communications plans
  • Drive media, broadcast, and influencer relations and engage media for agency initiatives
  • Develop and execute social media and content amplification campaigns
  • Deliver exemplary client service; develop and maintain strong client relationships
  • Manage account financials, billing accuracy, and budgets; ensure projects delivered on time and on budget
  • Identify opportunities for organic growth and support new business development and pitches
  • Participate in execution of programs including writing/editing, media relations, social media, digital communications and crisis work
  • Produce and edit press releases, fact sheets, backgrounders, biographies, pitches, Q&As, and other client materials
  • Maintain and mentor direct reports (maintain 2 direct reports), set goals, deliver reviews and support staff development
  • Attend and encourage attendance at networking events; represent agency and use Highwire social channels
  • Track and measure ROI of communications activities and report results
  • Responsible use of flexible work policies and support team operations and culture
  • Set quarterly goals, prioritize responsibilities, drive projects independently, and meet deadlines

Requirements

  • At least 7 years PR agency experience
  • 7+ years of experience growing teams and delighting clients
  • Record of high academic achievement with good degree and A level results, particularly English and/or Business
  • Core consumer brand PR background with some knowledge of corporate PR and crisis management
  • Experience of running a reactive and proactive press office and handling incoming press enquiries
  • Experience measuring the ROI of communications activities
  • Experience with social media influencer engagement, content campaigns, and media coverage amplification
  • Excellent publicity skills – a strong understanding of the media, editorial requirements and what ‘makes’ a story
  • Ability to demonstrate creativity and innovative thinking
  • A wide network of national consumer and business as well as regional contacts across a broad spectrum of media
  • Experience in delivering impactful PR campaigns from inception through to delivery with a strong cuttings folder to prove it
  • Ability to build relationships internally and externally, interfacing at all levels
  • Superior people and communication skills, both verbal and written
  • Strong organizational and time management skills
  • Team player who works well under pressure
  • Thrives in an environment of flexibility and change