Highwire PR

Public Relations Account Director, B2B Technology, Cybersecurity, Financial Services

Highwire PR

full-time

Posted on:

Origin:  • 🇺🇸 United States • California

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Salary

💰 $125,000 - $150,000 per year

Job Level

Lead

Tech Stack

Assembly

About the role

  • Lead 4 to 5 account teams and serve as member of senior management driving strategy and operations
  • Oversee development of high-level PR/media strategies and ensure successful execution across teams
  • Manage client relationships: develop strategic communications plans, identify key messages/audiences, and deliver projects on time and on budget
  • Drive new business development including identifying targets, research, and presenting at pitches
  • Mentor and manage staff: maintain 2 direct reports, set goals, deliver annual reviews and support professional development
  • Direct media and influencer relations, maintain strong media networks, and engage social channels to amplify coverage
  • Measure ROI of communications activities and report on account financials, billing accuracy and expenses
  • Produce and edit communications materials including press releases, briefing books, contributed articles, pitches and other collateral
  • Participate in agency operations: attend networking events, use Highwire channels, write for company blog, and model agency culture
  • Drive self-development: set quarterly goals, prioritize responsibilities, hit deadlines, and proactively propose improvements

Requirements

  • At least 7 years PR agency experience
  • Record of high academic achievement with good degree and A level results, particularly English and/or Business
  • Core consumer brand PR background with some knowledge of corporate PR and crisis management
  • Experience of running a reactive and proactive press office and handling incoming press enquiries
  • Experience measuring the ROI of communications activities
  • Experience with social media influencer engagement, content campaigns, and media coverage amplification
  • Excellent publicity skills – a strong understanding of the media, editorial requirements and what ‘makes’ a story
  • Ability to demonstrate creativity and innovative thinking
  • A wide network of national consumer and business as well as regional contacts across a broad spectrum of media
  • Experience in delivering impactful PR campaigns from inception through to delivery with a strong cuttings folder to prove it!
  • Ability to build relationships internally and externally, interfacing at all levels
  • Superior people and communication skills, both verbal and written
  • Strong organizational and time management skills
  • Team player who works well under pressure
  • Thrives in an environment of flexibility and change