Highspot

Customer Marketing Specialist

Highspot

full-time

Posted on:

Origin:  • 🇺🇸 United States • Washington

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Salary

💰 $66,000 - $91,000 per year

Job Level

Junior

Tech Stack

Spark

About the role

  • Identify and cultivate passionate Highspot customers, turning their enthusiasm into impactful acts of advocacy.
  • Manage Reference Fulfillment: Own the end-to-end coordination of Sales and Marketing reference requests, ensuring advocates are well-matched and experiences are seamless.
  • Onboard New Advocates: Welcome and guide new customer advocates into our Impact Advocacy Program, setting them up for success and long-term engagement.
  • Advocate Activation: Ensure every advocate is activated following their onboarding call by matching them with a meaningful opportunity or program (podcast, AMA, PLC, written case study, event participation, or social spotlight).
  • Optimize Advocate Coverage: Identify gaps in our advocate pipeline and develop an automated process to take cues from the business as to when a customer is ready for Advocacy.
  • Track Advocate Engagement and Develop Scoring Model: Maintain a comprehensive record of all advocate activities and design a scoring framework that quantifies engagement, influence, and impact.
  • Track and Manage Post-Sales SPIFs: Own monthly SPIF tracking and payout processes tied to newly nominated and converted customer advocates from post-sales teams.
  • Develop Advocate Segmentation Strategy: Design and maintain a tiered structure for advocates to offer tailored experiences, manage expectations, and prioritize high-impact activities and references.

Requirements

  • Early Career, High Potential: You have 1–2 years of experience in a customer-facing, marketing, or program coordination role. This could include Customer Marketing, Customer Success, Sales Support, or Event Marketing. Internship or entry-level experience in B2B SaaS is a plus.
  • Strong Communicator: You have excellent written and verbal communication skills. You’re comfortable reaching out to customers, drafting messages, and working with cross-functional teams.
  • Organized and Detail-Oriented: You thrive on keeping projects moving, handling multiple requests, and ensuring nothing falls through the cracks. You’re confident in managing logistics and meeting deadlines.
  • Customer-Centric: You’re excited to work with customers, build relationships, and showcase their success stories in creative ways.
  • Team Player with Initiative: You’re proactive and eager to contribute. You seek feedback, ask questions, and take ownership of your work in a collaborative environment.
  • Growth-Minded: You’re curious about customer marketing, advocacy programs, and storytelling. You want to build your skillset and grow your career as part of a high-performing team.