Personalization Strategy Lead
Concord
Cloud
Digital Marketing Manager
HighLevel
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
CloudMicroservices
About the role
- Strategize and Plan Campaigns: Develop, execute, and optimize multi-channel marketing campaigns to drive customer acquisition, retention, and engagement. Ensure that all campaigns going out the door have a real strategy in place.
- Analyze and Optimize: Monitor key campaign metrics such as ROAS, CPA, and CTR, providing actionable insights to improve performance and ROI.
- Workflow Development: Establish, manage, and refine marketing workflows that streamline campaign execution and enhance efficiency.
- Collaboration: Work closely with cross-functional teams, including product, customer success, and sales, to align marketing strategies with overall business goals.
- Content Oversight: Guide content creation to ensure consistent marketing best practices are being implemented.
- Innovate and Lead: Stay updated on industry trends, emerging technologies, and marketing best practices to innovate and refine our strategies.
- Performance Reporting: Prepare and present campaign performance reports, highlighting key successes and areas for improvement.
- Customer-Centric Marketing: Serve as an advocate for our customers, ensuring marketing campaigns are relevant, engaging, and aligned with their needs.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).
- 5+ years of experience in digital marketing, with a focus on campaign strategy, execution, and optimization.
- Proven track record of managing and scaling successful marketing campaigns across Google Ads, Facebook Ads, email, and other digital channels.
- Strong analytical skills and the ability to use data to inform decisions.
- Proficiency in tools such as Google Analytics, marketing automation platforms, and project management software.
- Exceptional organizational skills with a knack for managing multiple campaigns simultaneously.
- Strategic thinker with a customer-first mentality.
- Detail-oriented, creative, and adaptable in a fast-paced environment.
- Collaborative leader with excellent communication and interpersonal skills.
