Principal Product Manager, FinTech
Deel
Cloud
Digital Marketing Manager
HighLevel
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteJob Level
SeniorLead
Tech Stack
CloudMicroservices
About the role
- Lead, mentor, and grow the Digital Marketing team, ensuring alignment to business priorities, clarity of goals, and professional development.
- Foster a high-performance culture built on accountability, collaboration, and innovation.
- Drive digital marketing programs that directly fuel business growth including recruiting and activating affiliates, launching campaigns to generate trials, and executing ticket sales and promotional marketing for events.
- Own the cadence and execution of promotional campaigns and build and optimize customer lifecycle touchpoints from lead capture to trial conversion to product adoption.
- Establish and monitor KPIs such as trial conversion and adoption metrics; translate performance data into actionable insights and provide regular reporting and executive-level insights.
- Partner with Product Marketing, RevOps, Customer Success, and Affiliate Management to ensure alignment on acquisition, retention, and revenue goals and serve as key POC for the Digital Marketing team.
Requirements
- 8–10+ years of experience in digital marketing, with at least 4+ years in a people management role.
- Demonstrated success leading digital marketing teams in high-growth environments.
- Proven track record of designing and executing strategies that drive measurable business outcomes.
- Strong expertise in paid digital channels, SEO/SEM, social, and marketing automation.
- Experience managing budgets, marketing operations, and cross-functional initiatives.
- Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
