Heroes

Social Media Manager

• Define and execute the organic social media strategy for Boba (primary) and Beco (secondary) across Instagram, TikTok and Pinterest.
• Build and manage the monthly content calendar in close collaboration with the Creative Director.
• Manage and supervise the day-to-day execution of social media content, ensuring brand consistency and tone of voice across all posts and stories.
• Develop and manage the UGC and Creator Connections pipeline, identifying and briefing creators aligned with the brand.
• Attend brand events and activations to capture content and repurpose it into evergreen social assets.
• Monitor and report monthly on key metrics including reach, engagement and DTC link attribution.
• Stay ahead of platform trends, algorithm changes and emerging content formats to keep the brand relevant and competitive.
• Collaborate with the Graphic Designer to brief and align on visual assets for social.
• Partner with the E-commerce Manager to align social content with key sales periods and promotional campaigns.

Social Media Lead

Ecommerce

• Own and manage Boba.com and Beco DTC channels end-to-end, including listings, UX, promotions and the overall shopping experience.
• Develop and optimise the global CRM strategy, including email marketing, automated lifecycle flows, subscriber segmentation and campaign planning.
• Build, test and deploy Klaviyo flows, including welcome, post-purchase, win-back and seasonal campaigns.
• End-to-end ownership of email campaign performance: creative brief, setup, activation, optimisation and evaluation.
• Run A/B testing and detailed analysis to improve CTR, conversion rate, AOV and customer lifetime value.
• Track and report weekly KPIs, including sessions, CVR, AOV and revenue.
• Partner with the Creative Director and Social Media Manager to ensure campaigns are aligned to the content calendar and key sales periods.
• Work closely with the Brand and Creative team to produce best-in-class content for email and DTC touchpoints.
• Research tools and strategies across the e-commerce and CRM ecosystem to increase sales and improve marketing efficiency.
• Collaborate with external agencies to ensure alignment with DTC goals and the overall brand strategy.

Social Media Lead

E-commerce Lead