Heroes

Manager

• Managing and developing a portfolio of key independent nursery retailers across Southern England
• Building trusted relationships with business owners, buyers, store managers and retail teams
• Developing Joint Business Plans and conducting regular business reviews
• Analysing sales performance and planning your territory to identify opportunities for sustainable growth
• Delivering engaging product training, demonstrations and coaching to independent retailers and national retail store teams
• Supporting merchandising, showroom standards and the successful execution of new product launches
• Identifying opportunities to grow existing business while developing new retail partnerships
• Representing Tutti Bambini at trade exhibitions, customer events and product launches

Regional Retail Development Manager

Ecommerce

• Day-to-day Shopify operations: product listings, collections, content updates
• QA the store across devices and browsers; flag and triage bugs promptly
• Manage review programme refresh (Stamped) and post-purchase survey
• Update blog and landing page content to support conversion
• Build, schedule and deploy email campaigns and lifecycle flows (welcome, abandonment, post-purchase, winback)
• Report weekly on email KPIs: open rate, CTR, CVR, revenue per send
• Test and optimise send cadence, subject lines and content with CRM Contractor
• Execute launches end-to-end: uploads, collections, content QA and go-live checks
• Support Sr Ecommerce Manager with upsell strategy and implementation for new products
• Optimise product/collection pages: meta titles, descriptions, headings, alt text
• Create redirects and reduce 404 pages
• Publish blog content

E-commerce Marketing Executive

Digital Marketing

• Support the day-to-day management of the ecommerce website.
• Upload and maintain product information, content and promotional activity.
• Ensure website content is accurate, up to date and aligned with brand standards.
• Assist with product launches, category updates and seasonal campaigns.
• Monitor website functionality and report issues where identified.
• Support the execution of digital marketing campaigns across owned and paid channels.
• Assist with campaign planning, coordination and reporting.
• Support content updates across digital channels.
• Help maintain campaign calendars and activity plans.
• Support the creation and deployment of email marketing campaigns.
• Assist with customer segmentation and database management.
• Help execute customer lifecycle and retention activity.
• Support campaign testing and performance reporting.
• Coordinate digital content across website, email and social channels.
• Support content creation and asset management.
• Ensure brand consistency across all digital touchpoints.
• Assist with community engagement and social media activity where required.
• Monitor key ecommerce and marketing performance metrics.
• Prepare regular performance reports and dashboards.
• Identify trends, opportunities and areas for improvement.
• Support data collection and analysis across digital channels.
• Coordinate activity across internal teams and external agencies.
• Maintain project trackers and campaign schedules.
• Ensure digital activities are delivered accurately and on time.
• Support wider business projects as required.

Digital Marketing, Ecommerce Executive

• Own the CRO roadmap across all ecommerce touchpoints.
• Identify and prioritise opportunities to improve conversion performance.
• Analyse customer behaviour and remove friction from the online shopping journey.
• Develop and execute testing programmes to improve customer experience and commercial performance.
• Map and optimise key customer journeys from acquisition through to purchase.
• Improve navigation, product discovery, product detail pages, checkout experience and post-purchase journeys.
• Establish and manage a structured A/B testing programme.
• Develop hypotheses based on customer data and behavioural insights.
• Measure, report and scale successful tests.
• Deliver actionable insights and recommendations to stakeholders.

Regional Retail Development Manager

E-commerce Marketing Executive

Digital Marketing, Ecommerce Executive

CRO, Ecommerce Growth Manager