Heroes

Digital Marketing

• Support the day-to-day management of the ecommerce website.
• Upload and maintain product information, content and promotional activity.
• Ensure website content is accurate, up to date and aligned with brand standards.
• Assist with product launches, category updates and seasonal campaigns.
• Monitor website functionality and report issues where identified.
• Support the execution of digital marketing campaigns across owned and paid channels.
• Assist with campaign planning, coordination and reporting.
• Support content updates across digital channels.
• Help maintain campaign calendars and activity plans.
• Support the creation and deployment of email marketing campaigns.
• Assist with customer segmentation and database management.
• Help execute customer lifecycle and retention activity.
• Support campaign testing and performance reporting.
• Coordinate digital content across website, email and social channels.
• Support content creation and asset management.
• Ensure brand consistency across all digital touchpoints.
• Assist with community engagement and social media activity where required.
• Monitor key ecommerce and marketing performance metrics.
• Prepare regular performance reports and dashboards.
• Identify trends, opportunities and areas for improvement.
• Support data collection and analysis across digital channels.
• Coordinate activity across internal teams and external agencies.
• Maintain project trackers and campaign schedules.
• Ensure digital activities are delivered accurately and on time.
• Support wider business projects as required.

Digital Marketing, Ecommerce Executive

Ecommerce

• Own the CRO roadmap across all ecommerce touchpoints.
• Identify and prioritise opportunities to improve conversion performance.
• Analyse customer behaviour and remove friction from the online shopping journey.
• Develop and execute testing programmes to improve customer experience and commercial performance.
• Map and optimise key customer journeys from acquisition through to purchase.
• Improve navigation, product discovery, product detail pages, checkout experience and post-purchase journeys.
• Establish and manage a structured A/B testing programme.
• Develop hypotheses based on customer data and behavioural insights.
• Measure, report and scale successful tests.
• Deliver actionable insights and recommendations to stakeholders.

CRO, Ecommerce Growth Manager

• Lead and scale iL Tutto’s global DTC eCommerce business
• Own the full digital customer journey, from acquisition through to retention
• Build and maintain international websites, including UK and future markets
• Manage Shopify Plus ecosystem, including all integrations and apps
• Oversee day to day site performance, uptime, speed, and functionality
• Develop localisation strategies including currency, pricing and promotions
• Own the trading calendar, including promotions, campaigns, and product launches
• Own reporting across all eCommerce channels and markets
• Manage and mentor the eCommerce Coordinator
• Collaborate with marketing to align paid media, content, and eCommerce performance

Senior Ecommerce Manager

Customer Success Manager

• Own and optimise CRM channel performance across Email and SMS
• Deliver improvements in key KPIs, including revenue per recipient, conversion rate, click-through rate (CTR), engagement rates
• Optimise lifecycle flows (e.g. welcome, abandoned cart, post-purchase, winback)
• Plan and execute campaign calendars aligned with commercial objectives
• Develop and implement a structured A/B testing roadmap
• Improve efficiency of CRM operations within Klaviyo
• Reduce platform costs through list hygiene and suppression strategies
• Develop a deeper understanding of customer behaviour and lifecycle
• Train and mentor the Marketing Executive on CRM best practices

CRM Contractor – Email & SMS

Social Media Manager

• Define and execute the organic social media strategy for Boba (primary) and Beco (secondary) across Instagram, TikTok and Pinterest.
• Build and manage the monthly content calendar in close collaboration with the Creative Director.
• Manage and supervise the day-to-day execution of social media content, ensuring brand consistency and tone of voice across all posts and stories.
• Develop and manage the UGC and Creator Connections pipeline, identifying and briefing creators aligned with the brand.
• Attend brand events and activations to capture content and repurpose it into evergreen social assets.
• Monitor and report monthly on key metrics including reach, engagement and DTC link attribution.
• Stay ahead of platform trends, algorithm changes and emerging content formats to keep the brand relevant and competitive.
• Collaborate with the Graphic Designer to brief and align on visual assets for social.
• Partner with the E-commerce Manager to align social content with key sales periods and promotional campaigns.

Social Media Lead

• Own and manage Boba.com and Beco DTC channels end-to-end, including listings, UX, promotions and the overall shopping experience.
• Develop and optimise the global CRM strategy, including email marketing, automated lifecycle flows, subscriber segmentation and campaign planning.
• Build, test and deploy Klaviyo flows, including welcome, post-purchase, win-back and seasonal campaigns.
• End-to-end ownership of email campaign performance: creative brief, setup, activation, optimisation and evaluation.
• Run A/B testing and detailed analysis to improve CTR, conversion rate, AOV and customer lifetime value.
• Track and report weekly KPIs, including sessions, CVR, AOV and revenue.
• Partner with the Creative Director and Social Media Manager to ensure campaigns are aligned to the content calendar and key sales periods.
• Work closely with the Brand and Creative team to produce best-in-class content for email and DTC touchpoints.
• Research tools and strategies across the e-commerce and CRM ecosystem to increase sales and improve marketing efficiency.
• Collaborate with external agencies to ensure alignment with DTC goals and the overall brand strategy.

Digital Marketing, Ecommerce Executive

CRO, Ecommerce Growth Manager

Senior Ecommerce Manager

CRM Contractor – Email & SMS

Social Media Lead

E-commerce Lead