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About the role
Key responsibilities & impact- Own the CRO roadmap across all ecommerce touchpoints.
- Identify and prioritise opportunities to improve conversion performance.
- Analyse customer behaviour and remove friction from the online shopping journey.
- Develop and execute testing programmes to improve customer experience and commercial performance.
- Map and optimise key customer journeys from acquisition through to purchase.
- Improve navigation, product discovery, product detail pages, checkout experience and post-purchase journeys.
- Establish and manage a structured A/B testing programme.
- Develop hypotheses based on customer data and behavioural insights.
- Measure, report and scale successful tests.
- Deliver actionable insights and recommendations to stakeholders.
Requirements
What you’ll need- Proven track record of managing an end-to-end A/B and multivariate testing roadmap (from hypothesis generation to post-test statistical analysis).
- Deep experience using testing tools.
- Extensive experience optimizing user experiences on major e-commerce platforms, ideally Shopify.
- Specific experience optimizing high-consideration purchase funnels (optimizing product detail pages, building custom checkout configurations, and implementing clear trust signals).
- Experience acting as the "bridge" between marketing and development.
Benefits
Comp & perks- Flexible working hours
- Professional development opportunities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
A/B testingmultivariate testingcustomer behaviour analysisconversion rate optimizationuser experience optimizationhypothesis generationstatistical analysise-commerce optimizationcheckout configurationtrust signals implementation
Soft Skills
stakeholder communicationanalytical thinkingproblem-solvingcollaborationstrategic planning