Client Success Director
Empathy
Manager/Senior Manager, Campus & Influencer Marketing
Her Campus Media
full-time
Posted on:
Origin: • 🌎 Anywhere in the World
Visit company websiteSalary
💰 $70 - $85 per year
Job Level
Senior
About the role
- Oversee post-sale community campaign strategy and execution on digital, experiential, and sampling programs, working closely on first-to-market and VIP brand partnerships in coordination with Community Leadership
- Strategize, review and approve campaign briefs, materials and guidelines for influencers (including timelines, messaging, and requirements for their scope of work) based on client guidelines
- Oversee the creation, execution, and vetting of influencer applications, approving target influencers for projects, and conducting outreach and follow-ups as needed
- Serve as a main point of contact for influencers who participate in campaigns as needed
- Set and manage community compensation budgets and advise team members on fee negotiation as needed during execution, working cross-departmentally to ensure all influencer compensation is processed properly
- Create and review community campaign agreements, working cross-departmentally to ensure all legal requirements are met
- Collaborate cross-departmentally on influencer marketing initiatives and serve as a point of contact for clients, providing best-in-class community marketing counsel specific to brand, target, consumer and marketing objectives as needed
- Support Community Leadership during the proposal phase of community marketing campaigns, providing key insights, thought starters, and industry expertise to help us win business
- Support Community Leadership in developing, managing, and nurturing relationships with talent agencies and strategic partners
- Report and leverage data and analytics to optimize and continuously expand and optimize our processes and offerings, ensuring internal databases and tracking documents are updated with accurate campaign information
- Help strategize and implement community programming, resources and initiatives relating to community marketing and campaign performance as led by the Community Management team, may include speaking opportunities
Requirements
- Bachelor’s degree (or other college degree) preferred
- 5+years of full-time campaign management/influencer marketing experience, ideally at an agency in client-facing role(s)
- Demonstrated strong interest and knowledge in community-building, influencer marketing, and the college marketing industry as well as a pulse on trends in the space
- Excellent oral, written and verbal communication skills
- Rigorous attention to detail and eye for design
- Superior organizational and time management abilities
- Proficiency in social media, particularly TikTok and Instagram, as well as Asana, Canva, Mailchimp, and Google Drive a plus
