Her Campus Media

Influencer Marketing

• Oversee post-sale community campaign strategy and execution on digital, experiential, and sampling programs, working closely on first-to-market and VIP brand partnerships in coordination with Community Leadership
• Strategize, review and approve campaign briefs, materials and guidelines for influencers (including timelines, messaging, and requirements for their scope of work) based on client guidelines
• Oversee the creation, execution, and vetting of influencer applications, approving target influencers for projects, and conducting outreach and follow-ups as needed
• Serve as a main point of contact for influencers who participate in campaigns as needed
• Set and manage community compensation budgets and advise team members on fee negotiation as needed during execution, working cross-departmentally to ensure all influencer compensation is processed properly
• Create and review community campaign agreements, working cross-departmentally to ensure all legal requirements are met
• Collaborate cross-departmentally on influencer marketing initiatives and serve as a point of contact for clients, providing best-in-class community marketing counsel specific to brand, target, consumer and marketing objectives as needed
• Support Community Leadership during the proposal phase of community marketing campaigns, providing key insights, thought starters, and industry expertise to help us win business
• Support Community Leadership in developing, managing, and nurturing relationships with talent agencies and strategic partners
• Report and leverage data and analytics to optimize and continuously expand and optimize our processes and offerings, ensuring internal databases and tracking documents are updated with accurate campaign information
• Help strategize and implement community programming, resources and initiatives relating to community marketing and campaign performance as led by the Community Management team, may include speaking opportunities

Manager/Senior Manager, Campus & Influencer Marketing