Her Campus Media

Director, Campus and Influencer Marketing

Her Campus Media

full-time

Posted on:

Location Type: Remote

Location: Remote • 🌎 Anywhere in the World

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Salary

💰 $130,000 - $180,000 per year

Job Level

Lead

About the role

  • Lead the strategy and execution of influencer and campus campaigns across digital, experiential, sampling, and ambassador programs, serving as the primary client-facing contact to ensure clear communication, solutions-oriented problem solving, and on-time delivery.
  • Oversee the development and approval of campaign briefs, guidelines, and influencer deliverables while managing influencer selection, vetting, outreach, and contracting, including fee negotiation and compensation budget oversight to ensure alignment with client goals and FTC/legal compliance.
  • Partner with Sales (Business Development) and pre-sale Integrated Marketing leadership during proposal development by providing program insights, thought starters, and category expertise to help secure new business.
  • Collaborate with cross-functional teams (Sales, Activation, Legal, External Vendors, etc.) to ensure seamless execution.
  • Leverage reporting, data, and analytics to measure program success, optimize performance, and recommend future improvements.
  • Manage and mentor direct reports and junior team members, supporting their professional development, client service skills, and overall campaign execution.
  • Stay ahead of influencer and campus culture trends while building and nurturing relationships with influencers, talent agencies, and strategic campus partners, sharing insights and recommendations with internal teams and clients.

Requirements

  • Bachelor’s degree (or equivalent experience) preferred
  • 7+ years of experience in influencer, community, or experiential marketing (agency or media company background strongly preferred)
  • Proven success in managing client relationships and delivering campaigns across influencer, social, and experiential channels
  • Strong understanding of influencer and campus marketing trends, especially within Gen Z and college audiences
  • Strong people-management skills with the ability to inspire confidence, provide constructive feedback, and support team growth
  • Excellent client-facing and presentation skills; ability to confidently communicate with clients and internal stakeholders
  • Superior organizational skills and attention to detail; ability to juggle multiple programs simultaneously
  • Strong analytical mindset with experience using campaign data and reporting tools to optimize performance
  • Proficiency with project management and influencer/marketing platforms (e.g., Later Influence, Asana, Google Suite); knowledge of TikTok and Instagram required
Benefits
  • Eligibility for commission and/or bonus potential
  • Choice among six health insurance plans
  • Dental and vision insurance
  • 401k retirement savings plan with company matching
  • Flexible PTO and flexibility to work remotely
  • Extremely generous company holiday policy, with 22+ paid holidays annually including 2 floating holidays
  • Highly parent-friendly culture, including 15 full weeks of parental leave
  • Summer Fridays
  • FSA and HSA offered
  • Life insurance
  • Optional short-term and long-term disability insurance
  • Free One Medical membership offering same-day primary care over video or in person
  • Free Health Advocate services to help navigate the healthcare system
  • ClassPass

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
influencer marketingcommunity marketingexperiential marketingcampaign managementdata analyticsreportingclient relationship managementbudget oversightfee negotiationprogram optimization
Soft skills
people managementcommunicationpresentation skillsorganizational skillsattention to detailproblem solvingteam developmentrelationship buildingconfidenceconstructive feedback