Influencer Marketing

• Lead the strategy and execution of influencer and campus campaigns across digital, experiential, sampling, and ambassador programs, serving as the primary client-facing contact to ensure clear communication, solutions-oriented problem solving, and on-time delivery.
• Oversee the development and approval of campaign briefs, guidelines, and influencer deliverables while managing influencer selection, vetting, outreach, and contracting, including fee negotiation and compensation budget oversight to ensure alignment with client goals and FTC/legal compliance.
• Partner with Sales (Business Development) and pre-sale Integrated Marketing leadership during proposal development by providing program insights, thought starters, and category expertise to help secure new business.
• Collaborate with cross-functional teams (Sales, Activation, Legal, External Vendors, etc.) to ensure seamless execution.
• Leverage reporting, data, and analytics to measure program success, optimize performance, and recommend future improvements.
• Manage and mentor direct reports and junior team members, supporting their professional development, client service skills, and overall campaign execution.
• Stay ahead of influencer and campus culture trends while building and nurturing relationships with influencers, talent agencies, and strategic campus partners, sharing insights and recommendations with internal teams and clients.

Director, Campus and Influencer Marketing

Manager, Campus & Influencer Marketing

Campus & Influencer Marketing Intern

Junior Influencer Marketing Specialist