Hello Sunshine

General Manager – SVP

Hello Sunshine

full-time

Posted on:

Location Type: Hybrid

Location: New York City • California • New York • United States

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Salary

💰 $250,000 - $325,000 per year

Job Level

Lead

About the role

  • Own P&L management of Sunnie, including revenue growth, operating expense management, forecasting, and margin optimization
  • Direct organizational focus around strategic and operational priority areas
  • Own and execute Sunnie’s strategic plan, including long range planning and budgeting
  • Build and scale operational infrastructure to support growth while maintaining agility
  • Establish clear KPIs, performance metrics, and operating rhythms across teams
  • Own the holistic brand strategy across Sunnie ensuring strong GTM positioning, cultural relevance, and long-term brand equity
  • Oversee brand architecture, narrative, and visual identity across all consumer touchpoints - guiding our content & editorial endeavors with a hyper focus on the evolving technological landscape
  • Direct press and communications strategy in partnership with internal and external PR teams, including launch moments, brand milestones, and thought leadership
  • Build and execute key talent relationships and integrations to expand and scale the Sunnie brand
  • Identify, incubate, and scale new consumer-facing ventures aligned with the company’s mission and growth priorities. Expertise in talent-led brand and business is a must
  • Evaluate and broker new business opportunities, partnerships, and acquisitions with a focus on long-term strategic and financial impact
  • Build operating models and go-to-market strategies for new initiatives from concept through scale - with specific focus on YouTube, podcast, live events / experiential, and licensing opportunities
  • Oversee new product development across categories, including roadmap definition, lifecycle management, and launch strategy
  • Oversee cross-categorical licensing strategy, including partner identification, deal structure, royalty frameworks, and long-term partner management
  • Ensure product and licensing initiatives reinforce brand values while driving meaningful revenue growth
  • Oversee audience development strategy, including organic & paid growth strategies, brand campaigns, content, experiential, and partnerships
  • Ensure alignment across marketing, social, community, experiential, and commerce teams to drive cohesive execution
  • Balance near-term growth initiatives with long-term brand and audience development
  • Lead, mentor, and scale high-performing, cross-functional teams across brand, marketing, product, licensing, and operations
  • Foster a fast-moving, entrepreneurial culture that values creativity, accountability, and execution
  • Serve as a senior leader and thought partner to executive leadership

Requirements

  • 15+ years of experience in brand building, consumer businesses, media, lifestyle, or adjacent industries
  • Demonstrated success operating in startup or high-growth environments
  • Proven experience managing a P&L and leading complex, multi-revenue-stream businesses
  • Deep expertise in Gen Z audience segment, entertainment industry, and talent-led environments
  • Ability to effectively and strategically leverage and manage partners to drive impact and scale
  • Significant experience in product development and licensing, including partner negotiations and long-term deal structures
  • Strong strategic thinker with the ability to execute quickly and decisively, turning ideas into reality
  • Exceptional leadership, communication, and cross-functional collaboration skills
Benefits
  • Comprehensive Health Care Plan (Medical, Dental & Vision)
  • Retirement Plan options (401k, IRA)
  • Life Insurance (Basic, Voluntary & AD&D)
  • Generous Paid Time Off (Vacation, Sick & Public Holidays)
  • Family Leave for Maternity and Paternity needs
  • Short-Term and Long-Term Disability Coverage
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
P&L managementrevenue growthoperating expense managementforecastingmargin optimizationstrategic planningbudgetingproduct developmentlicensinggo-to-market strategies
Soft Skills
leadershipcommunicationcross-functional collaborationstrategic thinkingexecutionmentoringcreativityaccountabilityorganizational focusrelationship building