Heidi Health

QA Engineer

• Work closely with Product Managers and Engineers to identify gaps in requirements, clarify acceptance criteria, and challenge unclear assumptions.
• Take ownership of testing as the current bottleneck, ensuring features are thoroughly tested before release.
• Design and execute high-quality test scenarios (functional, regression, exploratory, and end-to-end), with a strong focus on edge cases and risk areas.
• Write test cases using BDD principles (Given / When / Then) so they are automation-ready in the future.
• Act as a quality advocate, owning test execution, bug reporting, and clear communication of risks and test outcomes.
• Validate fixes, collaborate with engineers on root-cause analysis, and ensure issues are fully resolved.
• Contribute to improving QA processes, test strategies, and release quality standards.
• Once the manual testing bottleneck is resolved, gradually become involved in test automation efforts, working with engineers to design and implement automated tests.

Senior QA Engineer

Performance Marketing

• Manage and optimise day-to-day Google Ads campaigns across Search, Performance Max, YouTube and display
• Own budgets, pacing, bid strategies, and continuous optimisation to improve ROI
• Review and restructure campaigns to ensure efficiency and scalability across markets
• Conduct structured experiments across ad copy, keywords, and landing page variants to drive continuous improvement
• Roll out new initiatives: keyword expansion, new campaigns, advanced audience strategies
• Audit and refine tracking setup (conversion, attribution, audience signals) in collaboration with analytics and product teams
• Build and maintain performance dashboards that surface key metrics and insights
• Identify areas of wasted spend and reallocate budgets toward high-performing segments
• Partner cross-functionally to improve the post-click experience and conversion funnel
• Present data-driven insights and recommendations that inform scaling decisions and future strategy
• Stay ahead of new Google Ads features, betas, and industry best practices to keep Heidi’s acquisition strategy cutting-edge

Paid Search Specialist

Social Media Manager

• Define and codify Heidi’s social tone of voice and visual identity across all channels — ensuring consistency, credibility, and humanity.
• Translate Heidi’s brand, product, and clinical narratives into accessible, engaging social storytelling.
• Own Heidi’s organic social strategy across Instagram, LinkedIn, Reddit, Meta, Glassdoor, Trustpilot, and emerging platforms.
• Own and scale a robust employee advocacy strategy that amplifies the voices of Heidi’s builders, clinicians, and leaders across social platforms.
• Build and maintain a global content calendar aligned with product launches, brand milestones, and field-marketing priorities.
• Partner with Brand, Paid Social, Product Marketing, PR, and Field Marketing to ensure integrated, cross-channel campaigns.
• Collaborate with design to produce visual assets that reflect a unified Heidi aesthetic (plus for the ability to create your own video content)
• Write high-quality, human, and platform-appropriate copy.
• Draft, schedule, and publish posts across company channels; coordinate timing with founders and leadership to maximise visibility and alignment.
• Lead community management across all platforms — monitoring conversations, engaging authentically, and representing Heidi with empathy and clarity.
• Support founder and executive posting.
• Establish clear community standards around tone, response times, escalation, and risk.
• Implement a structured approval workflow and 'four eyes' review system for high-visibility or sensitive content.
• Monitor sentiment, misinformation, and emerging risks — proactively flagging issues to Comms and PR.
• Ensure all activity upholds ethical, privacy, and regulatory standards.
• Use Meltwater and platform analytics to track sentiment, conversation trends, keyword activity, and competitive benchmarks.
• Build a monthly reporting cadence summarising performance, insights, risks, and opportunities.
• Continuously refine strategy based on testing, analytics, and audience feedback.
• Work closely with Acquisition to maintain alignment across Instagram, Facebook, and Reddit, ensuring organic and paid work reinforce one another.
• Partner with Product Marketing, Field Marketing, Brand, and Comms to deliver a unified narrative across markets.
• Help set clear processes for how teams engage with social channels as Heidi scales.

Senior Organic Social Media Manager

Backend Engineer

• Build and maintain integrations between Heidi and healthcare systems, following interoperability standards like HL7, FHIR, SMART on FHIR.
• Collaborate with our AI/ML team to bring medical speech transcription and note generation into clinical workflows.
• Work with APIs and distributed systems that power Heidi’s core features, ensuring performance, security, and scalability.
• Improve the reliability and accuracy of medical documentation pipelines.
• Champion best practices for building robust, maintainable systems in healthcare contexts.

Senior Software Engineer – Backend, EMR/EHR Integrations

Artificial Intelligence

• Help shape our AI products by infusing medical insights with deep technical knowledge
• Collaborate across teams to turn clinician needs into reliable, high-impact AI features
• Own the clinical integrity of Heidi: advise clinicians, troubleshoot edge cases, and validate outputs
• Partner with product, engineering and design teams to engineer prompts, build agentic AI, create model evaluation frameworks, and fine-tune models.
• Build cutting-edge AI features within Heidi using the latest tools and frameworks
• Plan and collaborate on research studies that prove our AI scribe’s clinical accuracy and user impact
• Advise leadership on clinical quality and product roadmap priorities
• Mentor colleagues and help build a culture of clinical excellence and collaboration

Medical AI Specialist

Product Manager

• Own product strategy and roadmap for Heidi's mobile & desktop app, aligning cross-functional teams around a shared vision
• Obsess over clinician workflows - understand not just what they say they want, but what would actually transform their day when they're using the product dozens of times
• Ship meaningful features by working closely with engineering, design, data and operations to launch them - knowing that at scale, small improvements affect hundreds of thousands of sessions
• Work across pods and functions - from Engineering to Sales to Customer Success to other PMs - breaking down silos to deliver value
• Set clear goals and metrics for quality, reliability, and user satisfaction, then be held accountable to achieving them
• Navigate the tension between consumer-grade expectations (simplicity, speed, delight) and enterprise requirements (customisation, compliance, control)
• Build deep understanding of clinical documentation workflows across specialties and geographies, designing for genuine universality
• Sweat the details that separate good software from beloved software - you'll spend hours on interactions most PMs would gloss over

Product Manager – Apps

Product Marketing

• Own Technical Narratives for Safety & Trust
• Develop clear, accurate messaging around Heidi’s:
• Safety systems
• Evaluation methodologies
• Research findings and model behavior
• Translate complex technical concepts into compelling, truthful narratives without oversimplifying or hype
• Partner Deeply with Research & Engineering
• Embed with safety, evals, and research teams to understand:
• How models are trained and evaluated
• Failure modes, edge cases, and mitigations
• Tradeoffs and limitations
• Act as a thought partner to researchers on how work is framed and communicated
• External Credibility & Thought Leadership
• Produce high-quality technical content such as:
• Research summaries and explainers
• Safety and evaluation blogs
• Whitepapers, technical notes, and trust documentation
• Help shape Heidi’s voice in public discussions around clinical AI safety, reliability, and evaluation
• Internal Alignment & Enablement
• Arm GTM, partnerships, and leadership with:
• Clear explanations of how Heidi ensures safety and performance
• Defensible, accurate language for customer and partner conversations
• Ensure consistency across product, comms, sales, and regulatory narratives
• Influence Product & Research Direction
• Bring external perspective into internal discussions:
• What questions customers, regulators, and clinicians are actually asking
• Where explanations break down or create confusion
• Help prioritise which technical work needs clearer articulation or supporting evidence

Technical Product Marketing Manager

Manager

• Lead Canadian Execution: You are the owner of sales, growth, execution, client delivery, and stakeholder alignment across Sales, Customer Success, Implementation, and Partnerships.
• Own the Canadian GTM strategy: Partner with Marketing, Product, and RevOps to define how we acquire, expand, and retain customers. Translate market insight into a focused go-to-market plan.
• Lead and inspire the team: Develop, coach and scale a high-performing go-to-market organization. Unblock challenges, celebrate wins, and set a standard for performance and culture.
• Drive growth and execution: Oversee pipeline generation, deal velocity, and forecasting. Operating as a player-coach where needed to help close strategic opportunities.
• Deepen Customer Impact: Build trusted executive relationships across the healthcare ecosystem, bringing insights that shape our roadmap and relationships.
• Build the foundation for Scale: Implement systems, processes, and metrics that make growth predictable, measurable, and aligned with company objectives.
• Partnerships: Act as a thought leader and ambassador for our product, building meaningful partnerships within the healthcare ecosystem

General Manager

• Ultimately you will have the opportunity to work with the engineering mastermind behind Heidi developing AI products which will change the face of healthcare
• Autonomously deliver beautiful & robust code with considerations on code structure design and scalability.
• Implement and optimize data storage solutions.
• Design, build, and maintain high-performance backend systems using Python.
• Architect and manage cloud infrastructure, ensuring scalability and reliability.
• Develop and manage message queue systems for real-time data processing.
• Collaborate with frontend and AI teams to integrate new features and enhance existing APIs.
• Optimize API performance and handle API versioning, documentation, and testing.

Senior Software Engineer – Backend

Financial Planning and Analysis

• Own the end-to-end finance systems landscape including Campfire (ERP), Stripe, payroll, expenses, CRM integrations, reporting and automation layers.
• Design and continuously improve core processes including order-to-cash, revenue, payroll, AP, expenses, close and reporting.
• Replace manual work, spreadsheets and fragile workflows with automated, well-controlled, well-documented processes while building standardised, global ways of working that operate cleanly across entities, currencies and regions.
• Lead cross-functional transformation programs across Finance, Data People, RevOps, Product and Engineering.
• Proactively identify risk, inefficiency and system fragility before it becomes a problem.
• Identify and deploy automation and AI-enabled solutions (including Claude) to increase speed, accuracy and leverage across Finance.

Finance Operations Manager

People Operations

• Own and run end-to-end People Operations & Payroll within the Philippines, ensuring our people processes, policies, and systems scale smoothly as Heidi grows
• Manage core People Ops functions including onboarding, offboarding, employee lifecycle changes, and people data accuracy across Philippines region
• Own and continuously improve our People systems and tools (e.g. HRIS, people platforms), ensuring efficient workflows, clean data, and a seamless employee experience
• Apply in-depth knowledge of Philippine labour laws and legislation collaborating with Legal and Finance to maintain full regulatory compliance.
• Partner with leads to help their teams grow, through clear role design, pathways, feedback mechanisms, and growth conversations.
• Collaborate cross-functionally with teams such as IT, People Tech, Finance, and Legal to deliver smooth employee experiences, system integrations, and operational improvements
• Act as a trusted point of contact for employees, providing clear, empathetic guidance on people-related processes, policies, and systems
• Work autonomously to manage multiple priorities at once, bringing structure, follow-through, and sound judgement in a fast-paced startup environment
• Proactively identify opportunities to improve how we work, helping build strong People foundations that support performance, wellbeing, and long-term growth

People Operations Specialist

Full-stack Engineer

• Build and maintain CRM workflows, automations, and data structures in alignment with global RevOps standards.
• Implement and manage regional data enrichment programs to surface actionable insights for Pre-Sales, Sales, and Customer Success teams.
• Adapt and operationalise AI tooling (copilots, scoring, prioritisation models, automated summaries, qualification signals).
• Maintain and optimize lead routing, notifications, task automation, field structures, and lifecycle processes.
• Ensure CRM data structures and definitions remain consistent and scalable across global and regional teams.
• Support SDRs and AEs with list uploads, segmentation, data preparation, and prospecting workflows tailored to regional requirements.
• Build datasets and automations that help identify and prioritise high-value accounts and contacts.
• Ensure inbound, outbound, and PQL signals flow reliably to the right team members, incorporating regional specifics where needed.
• Adjust and refine workflows and automations based on team feedback and local market patterns.
• Serve as the in-region GTM systems expert who understands customer profiles, market behaviours, and revenue execution patterns.
• Partner closely with regional revenue leadership to ensure systems and data support their outbound and inbound motions.
• Collaborate with the global RevOps function to ensure regional consistency and data hygiene within the GTM engine.
• Identify regional GTM execution gaps and convert them into system or automation improvements that can scale globally.
• Monitor system performance, ensuring workflows, automations, enrichment feeds, and AI processes run reliably.
• Troubleshoot and resolve data quality or workflow issues that impact sales execution.
• Maintain documentation for regional workflows, enrichment logic, AI processes, and system configurations.
• Ensure complete and accurate datasets feed into global reporting and analytics.

GTM Engineer

• Build enterprise-grade user management: Develop features that let organisations self-manage their users—provisioning, role syncing from IdPs, team policies, data retention, and MFA enforcement
• Deliver critical auth capabilities: Implement security features like single logout, IdP-initiated logout, idle lock, and session management that enterprises expect
• Design for multi-region scale: Build systems that support data residency requirements and scale reliably as Heidi grows into mid-market and enterprise customers
• Keep patient data secure: Your work directly protects sensitive health information through robust access policies and up-to-date security controls
• Grow with the domain: Start with foundational auth work, then take on increasing ownership of User Management as the team and product evolve
• Ship with quality: Write clean, testable code with strong API design—these systems are depended on by every other team

Senior Software Engineer – Auth & User Management

Medical Billing and Coding

• Work as the clinical coding subject matter expert to ensure our AI-powered systems meet the highest standards of medical coding accuracy and compliance for the Australian healthcare system
• Lead medical coding validation for AI-generated documentation, ensuring accurate application of ICD-10-AM, ACHI, and MBS item numbers across diverse clinical scenarios in both public and private settings
• Develop coding guidelines and protocols that translate complex Australian Coding Standards (ACS) into systematic processes our AI can learn and apply consistently
• Conduct quality audits of AI-coded documentation, identifying patterns, gaps, and opportunities for improvement in coding accuracy, DRG assignment, and compliance
• Collaborate with engineering teams to translate medical coding expertise into technical requirements, validation rules, and system improvements
• Work directly with Australian clinicians to understand documentation patterns, clinical decision-making, and coding challenges across private hospitals, public health systems, and GP practices
• Ensure regulatory compliance with Department of Health coding standards, Medicare Australia requirements, DVA guidelines, and private health insurer specifications
• Analyze coding data and metrics to identify trends, accuracy patterns, and areas for system optimization across our Australian customer base
• Stay current with coding updates including annual ICD-10-AM/ACHI releases, MBS schedule changes, and ACCD standards updates
• Support customer implementations by providing coding expertise during enterprise client onboarding and troubleshooting

Senior QA Engineer

Paid Search Specialist

Senior Organic Social Media Manager

Senior Software Engineer – Backend, EMR/EHR Integrations

Medical AI Specialist

Product Manager – Apps

Technical Product Marketing Manager

General Manager

Senior Software Engineer – Backend

Finance Operations Manager

People Operations Specialist

GTM Engineer

GTM Engineer

Senior Software Engineer – Auth & User Management

Clinical Coding Specialist