Product Marketing Manager

Heidi Health

Product Marketing Manager leading UK marketing strategy for AI healthcare solutions. Collaborating on messaging, market insights, and enabling sales for three distinct market segments.

Posted 6/5/2026full-timeLondon • 🇬🇧 United KingdomMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own UK positioning across all three segments
Define who we win with in primary care, NHS trusts, and private healthcare — by buyer type and by stage of the sales cycle
Build distinct narratives for each segment, not variations on one. A GP running a practice partnership thinks differently from a trust procurement committee, who thinks differently again from a private hospital CEO
Understand the job UK buyers are actually hiring Heidi to do, and build messaging from that, not from the product feature list
Pressure-test positioning with the field and iterate quickly — clarity over perfection
Build regulatory-aware messaging
Heidi is a regulated medical device (SAMD) in the UK. Understand those constraints well enough to build messaging that's compelling without creating compliance exposure
Own the line between a claim that lands and a claim that creates legal risk
Account for medical device approval timelines in how we tell the roadmap story, so the field is never overselling what's not yet cleared
Deliver enablement that holds up to clinical scrutiny
The UK buyer is often a practicing clinician. They'll interrogate claims at the workflow level.
Build the assets that win deals: segment-specific pitch decks, talk tracks, objection handling guides, one-pagers, and proof points that survive that scrutiny
Ensure sales can tell the story confidently without you in the room
Ship fast, gather feedback from the field, and improve
Be the voice of the UK market internally
Bring clear, actionable insight on UK buyers, segments, and the NHS environment back to leadership and the global team
Partner closely with the UK product team on Heidi Comms — our communications product — as it expands in the UK, a significant near-term opportunity
Feed market learnings back into Product, Sales, and Marketing to sharpen how we win across all three segments

Requirements

What you’ll need

5+ years owning GTM strategy — positioning, messaging, sales enablement, and go-to-market execution — at a tech company with a direct or field sales motion. We mean owned it, not supported it
Experience in a regulated or politically complex environment. The UK's SAMD environment is specific and consequential. An accidental misclassification claim in messaging creates real legal exposure, so we need someone who takes that seriously without being paralyzed by it
Healthcare experience is a strong preference here. The market rewards people who already understand how clinicians think and how the NHS buys
Comfort with an unusual buyer dynamic. In primary care, the GP is both the buyer and the user. That dual role changes the pitch in ways a purely B2B background won't prepare you for
A track record of partnering closely with sales: you've been in the room, you've shaped the deck, you've trained the reps, and you know what "good enablement" looks like from the field's perspective
An exceptional writer — clear, direct, and able to shift register from a clinician one-pager to a trust procurement business case without losing the thread
Able to operate with autonomy on a lean, high-trust team. You bring the market perspective in rather than waiting to be briefed.

Benefits

Comp & perks

Your health, covered. Comprehensive private medical and dental cover through Bupa, plus 24/7 mental health, coaching and wellbeing support through Sonder and a £100/month Healthy Heidi’s stipend.
Global parental leave. 26 weeks paid for primary carers and 18 weeks for secondary carers, subject to eligibility.
Fertility support. £7,000 one-off payment, eligibility applies.
Learning & development. £700 per year for courses, books, memberships, conferences and more.
Home office budget of £500 one-off to set up a workspace you actually want to work in.
Recharge days after major milestones and busy periods so you can reset and come back strong.
Work from anywhere for up to 4 weeks per year, wherever the world takes you.
Clinical leave. 10 days per year for eligible clinical roles to maintain accreditation and requirements.
Flexibility that works. A hybrid environment, with 3 days in the office.

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Applicant Tracking System Keywords

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Hard Skills & Tools

GTM strategypositioningmessagingsales enablementgo-to-market executionregulatory compliancemedical device approvalclinical scrutinyobjection handlingmarket analysis

Soft Skills

exceptional writingautonomycollaborationinsight generationadaptabilitycommunicationfeedback incorporationstrategic thinkingproblem-solvingleadership