HarperCollins Publishers

Operations

• Partner directly with the heads of TikTok Shops to develop Key Performance Indicators (KPIs), strategic initiatives and project plans for the TikTok Shop and marketplace channel.
• Use best practices for managing Shop operations and maintaining strong Shop Health score.
• Continually audit and optimize operations, including listings, logistics, messaging flows, creator onboarding, and content quality control.
• Support campaign planning (Mega Sale Days, Brand Days, etc.), affiliate outreach, internal and external content development.
• Support inventory management and fulfillment operations.
• Develop and maintain reporting and analytics dashboards.
• Own ongoing and ad hoc reporting and analytics.
• Serve as a subject matter expert and internal consultant on TikTok Shop by proactively staying ahead of TikTok Shop updates, beta programs, and new features to test.
• Own operational management for future marketplace expansion.

Senior Manager, TikTok Operations

Art Director

• Lead creative function for Direct-to-Consumer brands and channels
• Manage both internal and external resources
• Ensure a high standard and quality of work
• Provide creative quality control over concepts and execution
• Assign requested work to appropriate resources
• Lead the creation, execution, and continual evolution of brand guidelines
• Identify opportunities to improve creative output and process
• Help balance creative vision with business objectives
• Work closely with Brand and Platform teams to develop creative vision
• Attend meetings, handle cross-team interaction, and pitch concepts
• Stay up to date with new innovations and industry trends
• Train and support team members to develop their technical skills
• Contribute to organizational learnings and process improvement
• Guide and coach the team on career direction and performance

Creative Director

Digital Marketing

• Creation of digital marketing assets - including online ads, emails, landing pages, graphics, and video - for use across paid media, email marketing, blogs, affiliates, search, and social media platforms.
• Plan, execute, and support digital advertising campaigns across platforms such as Amazon, Facebook/Instagram, Google, YouTube, Pinterest, and emerging channels, promoting titles in all available formats (hardcover, paperback, eBook, and audiobook).
• Identify and evaluate digital media opportunities, manage media buys, audience targeting, budgets, and bidding strategies.
• Partner with title marketers to develop book landing pages and comprehensive digital advertising strategies tailored to each release, as needed.
• Content calendar planning and creation for broader W Publishing channels and select authors.
• Monitor campaign performance and make real-time optimizations, delivering clear and actionable performance reports and insights.
• In collaboration with the Digital Marketing Director, support metadata and discoverability initiatives, including SEO and keyword strategy, with a working understanding of how content surfaces in organic search and emerging discovery environments such as LLM-powered tools (e.g., ChatGPT, Google Gemini).
• Develop and execute multi-title and programmatic digital marketing campaigns that align with broader seasonal, brand, and sales initiatives.
• Contribute to the growth of W Publishing’s presence on social media and emerging platforms (e.g., TikTok, Reddit), with awareness of social commerce trends, creator-driven discovery, and evolving consumer behaviors.
• Provide administrative and operational support, including processing marketing invoices, coordinating schedules, and assisting with documentation and reporting to help keep the team organized and on track.

Senior Manager, TikTok Operations

Creative Director

Digital Marketing Manager