HarperCollins Publishers

Digital Marketing Manager

HarperCollins Publishers

full-time

Posted on:

Location Type: Hybrid

Location: Nashville • Tennessee • United States

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About the role

  • Creation of digital marketing assets - including online ads, emails, landing pages, graphics, and video - for use across paid media, email marketing, blogs, affiliates, search, and social media platforms.
  • Plan, execute, and support digital advertising campaigns across platforms such as Amazon, Facebook/Instagram, Google, YouTube, Pinterest, and emerging channels, promoting titles in all available formats (hardcover, paperback, eBook, and audiobook).
  • Identify and evaluate digital media opportunities, manage media buys, audience targeting, budgets, and bidding strategies.
  • Partner with title marketers to develop book landing pages and comprehensive digital advertising strategies tailored to each release, as needed.
  • Content calendar planning and creation for broader W Publishing channels and select authors.
  • Monitor campaign performance and make real-time optimizations, delivering clear and actionable performance reports and insights.
  • In collaboration with the Digital Marketing Director, support metadata and discoverability initiatives, including SEO and keyword strategy, with a working understanding of how content surfaces in organic search and emerging discovery environments such as LLM-powered tools (e.g., ChatGPT, Google Gemini).
  • Develop and execute multi-title and programmatic digital marketing campaigns that align with broader seasonal, brand, and sales initiatives.
  • Contribute to the growth of W Publishing’s presence on social media and emerging platforms (e.g., TikTok, Reddit), with awareness of social commerce trends, creator-driven discovery, and evolving consumer behaviors.
  • Provide administrative and operational support, including processing marketing invoices, coordinating schedules, and assisting with documentation and reporting to help keep the team organized and on track.

Requirements

  • 4-5 years of experience in digital marketing or a related field
  • Experience supporting or leading product launches
  • Demonstrated experience managing and optimizing digital marketing campaigns
  • Bachelor’s degree in marketing, digital marketing, or a related field
  • Strong understanding of digital marketing fundamentals, including sales funnels, audience targeting, and performance optimization
  • Ability to interpret data and adjust strategy based on performance insights
  • Preferred: Experience in a client-service or collaborative stakeholder-facing role
  • Familiarity with book publishing or media-driven industries
  • Strong analytical mindset with experience making data-driven, metrics-based decisions
  • Excellent written and verbal communication skills
Benefits
  • Equal opportunity employer
  • Reasonable accommodation for qualified individuals with disabilities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingSEOkeyword strategyaudience targetingperformance optimizationcampaign managementcontent calendar planningdata analysismedia buyingdigital advertising
Soft Skills
communicationanalytical mindsetcollaborationorganizational skillsadaptabilityproblem-solvingcreativityattention to detailstrategic thinkingclient-service orientation
Certifications
Bachelor’s degree in marketingBachelor’s degree in digital marketing