HarperCollins Publishers

Digital Marketing Manager

HarperCollins Publishers

full-time

Posted on:

Location Type: Hybrid

Location: Nashville • Tennessee • United States

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About the role

  • Creation of digital marketing assets - including online ads, emails, landing pages, graphics, and video - for use across paid media, email marketing, blogs, affiliates, search, and social media platforms.
  • Plan, execute, and support digital advertising campaigns across platforms such as Amazon, Facebook/Instagram, Google, YouTube, Pinterest, and emerging channels, promoting titles in all available formats (hardcover, paperback, eBook, and audiobook).
  • Identify and evaluate digital media opportunities, manage media buys, audience targeting, budgets, and bidding strategies.
  • Partner with title marketers to develop book landing pages and comprehensive digital advertising strategies tailored to each release, as needed.
  • Content calendar planning and creation for broader W Publishing channels and select authors.
  • Monitor campaign performance and make real-time optimizations, delivering clear and actionable performance reports and insights.
  • In collaboration with the Digital Marketing Director, support metadata and discoverability initiatives, including SEO and keyword strategy, with a working understanding of how content surfaces in organic search and emerging discovery environments such as LLM-powered tools (e.g., ChatGPT, Google Gemini).
  • Develop and execute multi-title and programmatic digital marketing campaigns that align with broader seasonal, brand, and sales initiatives.
  • Contribute to the growth of W Publishing’s presence on social media and emerging platforms (e.g., TikTok, Reddit), with awareness of social commerce trends, creator-driven discovery, and evolving consumer behaviors.
  • Provide administrative and operational support, including processing marketing invoices, coordinating schedules, and assisting with documentation and reporting to help keep the team organized and on track.

Requirements

  • 4-5 years of experience in digital marketing or a related field
  • Experience supporting or leading product launches
  • Demonstrated experience managing and optimizing digital marketing campaigns
  • Bachelor’s degree in marketing, digital marketing, or a related field
  • Strong understanding of digital marketing fundamentals, including sales funnels, audience targeting, and performance optimization
  • Ability to interpret data and adjust strategy based on performance insights
  • Preferred: Experience in a client-service or collaborative stakeholder-facing role
  • Familiarity with book publishing or media-driven industries
  • Strong analytical mindset with experience making data-driven, metrics-based decisions
  • Excellent written and verbal communication skills
Benefits
  • Equal opportunity employer
  • Reasonable accommodation for qualified individuals with disabilities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital marketingSEOkeyword strategyaudience targetingperformance optimizationcampaign managementcontent calendar planningdata analysismedia buyingdigital advertising
Soft skills
communicationanalytical mindsetcollaborationorganizational skillsadaptabilityproblem-solvingcreativityattention to detailstrategic thinkingclient-service orientation
Certifications
Bachelor’s degree in marketingBachelor’s degree in digital marketing