Hansa Biopharma

Marketing

• Lead the development of the U.S. patient brand strategy for imlifidase grounded in a deep understanding of the highly sensitized transplant patient journey and unmet needs.
• Own U.S. patient launch planning, including strategy, messaging, channel mix, and executional roadmap.
• Lead the patient ambassador and engagement programs.
• Support the U.S. patient conference and event strategy, elevating Hansa’s presence and impact at key national, regional, and local meetings.
• Champion innovation in patient engagement, continuously evolving approaches to improve the patient experience across the journey.
• Serve as a core member of the U.S. Marketing Team, partnering closely with Medical Affairs, Advocacy, Market Access, Regulatory, Legal, and Compliance.
• Lead the development of patient-facing assets and materials to support consistent execution across the field, both unbranded and branded.
• Support field teams with tools, training, and resources to enable effective and compliant patient engagement at the transplant centers and local events.
• Own agency-of-record relationships for patient marketing, driving strategic value, innovation, and executional excellence.
• Oversee launch readiness, promotional review processes, and ongoing optimization of patient tactics.
• Support OPDP submission package for accelerated approval in a timely and effective fashion.

Associate Director, US Patient Marketing

Operations

• Manage Sales Operations & Analytics function for Commercial
• Track KPIs across US and EU commercial organization
• Maintain performance dashboards
• Administer Salesforce CRM platform for daily operations, user training, data updates, issue resolution
• Drive adoption and optimization of Salesforce CRM tools
• Manage field operations including Sales, Medical Affairs and Market Access account targeting
• Manage incentive compensation administration including plan design, goal setting, administration, and performance tracking
• Generate insights from secondary data sources for relevant disease states
• Ensure compliance with all applicable policies and regulations

Associate Director, US Patient Marketing

Senior Manager – Sales Operations and Analytics