Product Marketing

• Provide support to the Senior Director GTM Strategy and Local Solutions to develop Go-To-Market strategies for Commercial Markets, under 65 segment
• Conduct background research, gather corporate and business strategies, and commission stakeholder research to understand the market
• Synthesize internal and external insights to develop GTM strategy, facilitate modeling and scenario planning, and define tactical performance and ROI goals
• Facilitate strategic integration and alignment across teams, review and validate tactical plans, and ensure alignment with GTM strategies and corporate goals
• Monitor and evaluate the effectiveness of GTM execution, advise on tactical plan adjustments, and integrate performance insights into future strategy
• Develop and maintain knowledge of at least one Commercial Markets segment, including requirements, processes, market landscape, competition, and applicable health rules
• Tie work back to company, segment, and sales goals ensuring alignment with KPIs and driving measurable impact on business outcomes

Go-to-Market Strategy Consultant

Product Marketing Specialist – Value Tools

Senior Product Marketing Manager

MES Recipe Author

Fractional Product Marketing Manager

Senior Director, Product Marketing