Senior Product Marketing Manager
SchoolAI
Go-to-Market Merchandising Manager - NCAA, Licensed, Team
adidas
full-time
Posted on:
Location: Oregon • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
Go
About the role
- Own Merchandising and Go-to-Market (GTM) process for assigned NCAA/Licensed/Team sport categories to support business requirements and sales goals\n
- Through a proactive and solution-oriented approach, execute strategies to deliver against GTM calendar milestones, KPIs (net sales/margin, Inventory, SKU productivity) and delivery/launch excellence\n
- Deliver Strategic Seasonal Merchandising plans based on Consumer and Marketplace needs while also meeting Key Business Metrics/KPIs (focusing on the sport categories assigned)\n
- Educate and Influence Creation/Business Unit partners to ensure product needs of our Consumer, Market, Channel are met\n
- Collaborate with key Commercial and Sales partners to determine account and channel needs, address opportunities and build plans to achieve business targets\n
- Drive GTM Excellence by collaborating with key functions to ensure products are delivered on time and in full (Demand Planning, Purchasing and Order Fulfillment)\n
- Own Business Tracking of assigned categories, including: bookings/sell-through analysis, forecast/inventory planning, launch recaps, seasonal hindsighting, etc.\n
- Drive Sell-In Needs for assigned categories, including: sample ordering, system management, building sales collateral, internal/external product presentations, etc.\n
- Connect with key stakeholders across Business Units, Sports Marketing and Brand Marketing to deliver consumer relevant authentic stories
Requirements
- A bachelor’s or master’s degree with emphasis on the areas of merchandising, business, finance, or marketing or comparable professional experience\n
- 3-5 years of merchandising, product marketing or planning experience\n
- Proficiency in Microsoft Office Suite - especially Excel and PowerPoint; Adidas-specific Merchandising Systems/Tools; Power BI\n
- Strong collaboration and influential skills across functions; excellent presentation, written and verbal communication\n
- Ability to analyze and manipulate data to make decisions and communicate objectives; strong business acumen (net sales, margin, range efficiencies and inventory management)\n
- Prior knowledge of the Team Sports/Licensed industry is preferred
