Guideline

Sales

• Articulate the value of how our data and the rich insights around the market can help solve a challenge or offer a solution the client might be facing.
• The role will be primarily tasked with lead generating so prospecting new business will be a significant amount of time spent.
• Build and manage a robust pipeline of inbound and self-sourced leads, nurturing relationships and advancing potential buyers through each stage with discipline and rigor.
• Educate and guide prospects through the buyer’s journey, demonstrating how our insight specific solutions can fuel their business growth, identify white space and generally educate them about the market.
• Close new business and existing customer upsell deals, consistently meeting or exceeding quota targets.
• Work closely with marketing, technology, and sales development teams to execute the sales strategy, keeping pace with a fast cadence of product enhancements and new releases.
• Build strong partnerships with sales development representatives to collectively develop pipeline opportunities.
• Bring unique perspectives, strategies, and ideas that contribute to our culture and future vision.

Sales Director, Insights

Product Manager

• Drive the product roadmap for the contributor vertical and the ad intelligence products within scope — the analytics products and query agent that turn Guideline's spend data into intelligence agencies and media companies act on.
• Own the contributor vertical as a product problem — understand what creates onboarding friction, what drives attrition, and what makes a contributor expand their relationship with Guideline.
• Build to address all three.
• Own the scalability of the contributor stack — the ingestion infrastructure and data quality gates that determine whether Guideline can grow the contributor pool without compounding the problems that come with it.
• Set the data quality standard — define what clean contributor data looks like, build the mechanisms that catch problems before they reach downstream products, and hold that bar as a product commitment.
• Make it dramatically easier to become a Guideline contributor — the portal experience, onboarding workflows, and partner processes should turn a drawn-out integration into a competitive advantage.
• Work directly with the CPO on ad intelligence product strategy and contributor growth; bring the client and market insight that connects platform decisions to product outcomes.
• Build and deploy AI agents and skills as a routine part of the job.

Head of Product, Ad Intelligence

• Set the strategy and roadmap for the ALD suite — make the hard calls about what gets built, what gets deferred, and why.
• Own the relationships with ALD's most important clients — hedge fund analysts, quant researchers, mutual fund PMs. Their workflows drive the roadmap; you're in the room to hear them.
• Take new opportunities from concept to client-validated conviction — Engineering engages after the evidence is in, not before.
• Hold the quality commitments that differentiate Guideline in the market — coverage consistency and forecast accuracy are product promises, and you're accountable for keeping them.
• Define how ALD data reaches clients — through data cloud marketplaces, direct API, flat file, or integration — and own the experience and reliability of each channel.
• Be the most informed voice in the building on the competitive landscape; know where Guideline wins, where it doesn't, and what product decisions change the calculus.
• Work directly with the CPO on domain strategy; bring the ground-level client and market insight that makes those conversations worth having.
• Build and deploy AI agents and skills as a routine part of the job.

Head of Product, Alternative Data Suite

• Articulate the value of both our media planning management and data plus insights solutions to agencies and brands, tailoring your message to each prospect’s specific needs.
• Prospect into accounts that may or may not have prior experience with our offerings. Be creative and persistent in finding new paths to revenue.
• Build and manage a robust pipeline of inbound and self-sourced leads, nurturing relationships and advancing potential buyers through each stage with discipline and rigor.
• Educate and guide prospects through the buyer’s journey, demonstrating how our solutions can fuel their business growth.
• Analyze prospects’ business goals and challenges to determine strategic fit and prioritize your time on the highest-impact opportunities.
• Close new business and existing customer upsell deals, consistently meeting or exceeding quota targets.
• Work closely with marketing, technology, and sales development teams to execute the sales strategy, keeping pace with a fast cadence of product enhancements and new releases.
• Build strong partnerships with sales development representatives to collectively develop pipeline opportunities.
• Bring unique perspectives, strategies, and ideas that contribute to our culture and future vision.