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Guideline

Head of Product, Ad Intelligence

Guideline

Head of Product leading ad intelligence vertical for Guideline, focusing on contributor growth and product strategy. Overseeing analytics and AI-powered solutions to enhance media performance.

Posted 6/2/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact
  • Drive the product roadmap for the contributor vertical and the ad intelligence products within scope — the analytics products and query agent that turn Guideline's spend data into intelligence agencies and media companies act on.
  • Own the contributor vertical as a product problem — understand what creates onboarding friction, what drives attrition, and what makes a contributor expand their relationship with Guideline.
  • Build to address all three.
  • Own the scalability of the contributor stack — the ingestion infrastructure and data quality gates that determine whether Guideline can grow the contributor pool without compounding the problems that come with it.
  • Set the data quality standard — define what clean contributor data looks like, build the mechanisms that catch problems before they reach downstream products, and hold that bar as a product commitment.
  • Make it dramatically easier to become a Guideline contributor — the portal experience, onboarding workflows, and partner processes should turn a drawn-out integration into a competitive advantage.
  • Work directly with the CPO on ad intelligence product strategy and contributor growth; bring the client and market insight that connects platform decisions to product outcomes.
  • Build and deploy AI agents and skills as a routine part of the job.

Requirements

What you’ll need
  • 10–14 years in product management with real depth in ad intelligence products — media measurement, spend data, or data products in ad tech or media.
  • Has owned a product that external clients build workflows around — understands what quality commitments mean for retention and what delivery failures cost.
  • Has the platform depth to own a major infrastructure build — can engage credibly with engineering on data architecture, ingestion design, and quality methodology without being an engineer.
  • Experience with contributor, supplier, or data partner relationships — knows that network quality is a product problem, not a business development problem.
  • Operates at Director scope as an IC — earns influence through quality of thinking and earned credibility, not authority.
  • Builds and deploys AI agents and skills as part of everyday work; a baseline at this level, not a differentiator.

Benefits

Comp & perks
  • Medical, Dental, Vision, Health Savings Account, Flexible Spending Account
  • STD, Life, LTD and AD&D
  • 401(k) with a company match program
  • Unlimited Paid Time Off (PTO)
  • Paid Parental Leave
  • Commuter Benefits
  • Employee Recognition Program
  • Referral Bonus Program

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools
product managementad intelligence productsdata architectureingestion designdata quality methodologyAI agentsmedia measurementdata productsworkflow designscalability
Soft Skills
influencecredibilityproblem-solvingclient insightmarket insightcommunicationcollaborationstrategic thinkingleadershipadaptability